Manila Philippines – Jack Daniels celebrates the holidays by sharing the special Lynchburg tradition of putting JD Holiday Barrel Tree on key locations in cities and towns all over the globe.
The world’s number one whiskey brings Yuletide cheers in the Philippines with a tree lighting event happening on November 13, 2019, at C1 Park, 5th Avenue, High Street Central Square, Bonifacio Global City (BGC).
Sticking to the long-standing tradition of spreading festive warmth to family and friends across multiple generations, Jack Daniels has repurposed its own whiskey barrel to create a symbolic structure that champions the top whiskey brands sole message of it’s not what’s under the tree that matters.
The tree lighting celebration found a new home in C1 Park in 2019, coinciding with the launch of its first-ever pop-up bar in the Philippines, the Jack Daniels Bar No. 7.
This year, Jack Daniels is building a newly designed holiday tree made from a repurposed and deconstructed whiskey barrel.
This special Holiday run also gives guests a festive experience via Jack Daniels Bar No. 7, the Jack Daniels pop-up bar, which features special JD Holiday cocktails including the JD Holiday Highball.
Video by Conrad P. Gaddi
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Brown Forman Corporation is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select, Jack Daniel’s Tennessee Rye, Jack Daniel’s Tennessee Gold No. 27, and Jack Daniel’s Country Cocktails.
Gabe Fajardo, Senior Brand Manager Philippines & Indochina (2)
