iWant is the first Filipino streaming service to sign ASEAN Subscription Video-on-Demand Industry Content Code, joining other platforms in the region such as Netflix, HOOQ, iFlix, Malaysia’s Tonton, Astro, dimsum, and Thailand DOONEE.
By signing the Content Code, iWant, the first streaming platform made by Filipinos for Filipinos reinforces its commitment to keeping its content authentic, free from the speech, hate crimes, pornography, and other forms of inappropriate content.
According to iWant head Elaine Uy-Casipit, “We are honored and thrilled to unite with other distinguished streaming platforms in the region in the pledge to create and produce socially responsible content, which has always been the top priority of iWant as the Philippines’ first local streaming platform. Aside from providing high-quality entertainment that resonates with Filipinos, we want to make sure that our users are able to access and watch video content that matches the viewing preferences of every member of the family.”
The Content Code, developed in 2017 and officially released on June 2018, is a self-regulatory framework that aims to ensure the commitment of online streaming services in the ASEAN region to uphold the interests of their users by providing content that does not infringe copyright and does not promote pornography, violence, terrorism, and hate crimes. iflix, Sherwin Dela Cruz, Country Manager, and HOOQ, Shella Paul, Country Manager and Jeff Remigio, Director of Content and Programming.
Since it’s launch in November 2018, iWant, which boasts the biggest library of Filipino video content, has produced original movies and series month after month – setting itself apart from other streaming platforms and changing the landscape of Filipino entertainment and digital content.
