Leading fintech super app partners with global food giant Nestlé and Great Deals to bring the first online sari-sari store
GCash, the Philippines’ leading finance super app, and Nestlé, the world’s largest food company, have introduced DigiTindahan on GLife, powered by prominent e-distributor Great Deals. Serving as the primary aggregator, this collaboration facilitates convenient shopping for snacks, cooking essentials, beverages, confectionery, cereals, and more, all accessible with just a few taps on users’ smartphones.
The partnership was formally solidified through an agreement signing at Nestlé’s Rockwell office in Makati. Through this collaboration, consumers can effortlessly order Nestlé products and have them delivered directly to their homes. The ordering process is streamlined through the Barangay Nestlé DigiTindahan, accessible on the GLife section of the GCash app.
G-Xchange Inc.’s Chief Marketing Officer, Neil Trinidad, expressed, “This partnership with Nestlé is a true testament to our relentless efforts in helping build inclusive communities across the country that have access to relevant financial services.”
Beyond its convenience, the new DigiTindahan feature extends exclusive deals and personalized orders with subscription options for creating customized bundles. Nestlé Philippines’ Chairman and CEO, Kais Marzouki, stated, “As the Kasambuhay of Filipino families, we strive to make our products even more accessible to our consumers nationwide. We are thankful to GCash for making this happen. With this partnership, Nestlé products like BEAR BRAND, MILO, NESCAFÉ, and MAGGI are now more accessible to our consumers.”
Jace Susara, General Manager and Executive Director of Great Deals E-Commerce Corporation, emphasized, “This partnership will enable more consumers to access Nestlé products through cashless transactions and efficient fulfillment with the Nestlé Digitindahan. Our promise is to help Nestlé via our dynamic enablement and fulfillment service.”
Witnessing the signing event were key figures from GCash, including Vice President and Head of Commercial Sales and Operations, Luigi Reyes; Assistant Vice President and Head of Enterprise, Macky Limgenco; Industry Head for Distribution, Louella De Leon; and Account Manager, Melvin Manalo.
In addition to the convenience it offers, Barangay Nestlé DigiTindahan presents an enticing Free Shipping option without a minimum spend exclusively on GLife starting from August 8, 2023.
Being the first DigiTindahan designed for mobile wallets, this partnership opens up exciting opportunities for millions of GCash users, making daily essentials available at their fingertips. For more details, visit https://www.gcash.com.
