In the realm of e-commerce, live-selling platforms have become instrumental in revolutionizing how sellers engage with consumers. Shopee Live, a vibrant and interactive live-streaming feature, stands out as a game-changer, enabling Key Opinion Leaders (KOLs) to expand their outreach and cultivate immersive shopping encounters. We connected with three prominent KOLs who have harnessed the transformative potential of Shopee Live to delve deeper into their achievements. Their stories unfold as a testament to the platform’s capacity to embolden local entrepreneurs, propel expansion, and forge significant bonds within the dynamic sphere of online commerce.
Kyla Cañete – Tala by Kyla: A Five-Year Success Journey on Shopee
Kyla Cañete, the innovative force behind Tala by Kyla, a brand renowned for its blend of quality and affordable trendy accessories, shares her five-year journey with Shopee. Recognizing the platform’s convenience and expansive reach, Tala by Kyla found a fitting space on Shopee, catering to the escalating demand for its products. Leveraging Shopee’s Affiliate Program and Livestreams played a pivotal role, not just in providing supplementary income streams but also in magnifying the brand’s visibility.
Aligned with the recent 9.9 Super Shopping Day, Tala by Kyla witnessed remarkable surges in traffic during a September livestream, registering a notable 1.4 times increase in unique views. This particular 9.9 livestream marked the highest volume of orders, achieving sales surpassing 1.5 times the usual daily figures.
“Our customer base grew alongside us, and Shopee has been instrumental in that growth. The Affiliate Program and Livestreams were incredibly beneficial, allowing us to reach fresh audiences and present our pieces in more imaginative ways.”
Kyla stressed the unique challenge of marketing accessories, given that customers often prefer a tactile experience before purchasing. In this context, Shopee Live proved indispensable, particularly during the pandemic, functioning as a virtual showroom where customers could observe the accessories being worn and interacted with. This personalized approach enabled customers to visualize how the products complement their individual style, effectively bridging the gap left by traditional in-store experiences.
Rosenda Casaje – How She Expanded Her Sales Across Regions with Shopee Live
As an influencer experiencing rapid online growth, Rosenda Casaje recognized the game-changing potential of Shopee Live. Initially selling through her website, it wasn’t until her venture onto Shopee in 2021 that her sales soared. By December of that year, her sales peaked impressively at around 4 million pesos. Continuing into 2022, her performance reached new heights, with the highest sales in March amounting to approximately 14.5 million pesos. The interactive live-streaming feature became her platform to engage a wider audience, providing enjoyable shopping experiences.
Through lively sessions on Shopee Live, Rosenda transcended geographical boundaries, reaching consumers from various regions in the Philippines, fostering a strong sense of community.
A notable recent milestone for Rosenda was achieving nearly double the usual number of orders and overall sales in a single live-stream, surpassing her monthly average. Her journey with Shopee Live stands as a compelling testament to how local entrepreneurs can harness such platforms to significantly boost their business prospects.
“Shopee Live has truly transformed my life, and I’m dedicated to giving back in small ways, whether through giveaways during my live streams or any means possible, as a gesture of gratitude for everything Shopee Live has brought into my life,” Rosenda shares.
Raynard Yu – Shopee Idol and the King of Branded Livestreams
Raynard Yu, a multifaceted influencer in travel and lifestyle, model, and host, embarked on his Shopee Live journey during the early phases of the pandemic. Despite initial hesitations, Raynard’s leap of faith led to a flourishing career. As one of the pioneering KOLs involved in branded live streams and successful fundraising sessions, Raynard has emerged as a sensation on Shopee Live. “Shopee Live opened doors to collaborate with major brands, offered a platform to reach a broader audience, and allowed me to monetize my unique skill set,” he shared. Raynard swiftly gained recognition as the “King of Branded Livestreams” within the Shopee community, becoming a sought-after host for branded live streams due to his rapid success and impact.
Beyond sales, Raynard hosted a fundraising live stream for typhoon victims, urging viewers to purchase donation vouchers through various Shopee partner charities. In a single session, the initiative raised over 20,000 pesos.
Recently, Raynard achieved a significant milestone by setting a new personal record for the highest number of orders in a single September stream, marking a remarkable fivefold increase compared to his previous highest record in 2022. Raynard underscores the importance of authenticity in his Shopee Live sessions, emphasizing genuine feedback and opinions when promoting products or brands. He prioritizes meaningful collaborations, aiming to authentically express brand affection during his streams. His recent success includes achieving the highest revenue sales for a brand’s live stream, doubling the previous record set by more prominent personalities and celebrities the brand previously collaborated with.
Raynard advocates for brands to look beyond mere views and followers, emphasizing a KOL’s genuine representation of the brand. He highlights essential aspects of successful live streams beyond popularity, such as ensuring product availability, addressing customer queries, offering exclusive promos, and timing streams aligned with shopping trends. This demonstrates how Shopee Live fosters authentic engagement and impactful collaborations between influencers and brands.
In the vibrant realm of Shopee Live, these success stories illustrate the platform’s capacity to revolutionize e-commerce, creating a dynamic space for sellers and buyers alike. Shopee Live empowers local sellers, enabling them to transcend geographical boundaries and engage with a diverse audience.
