In celebration of the highly awaited launch of NewJeans’ second EP, titled “Get Up,” Spotify has joined forces with the rising powerhouse to introduce the captivating world of NewJeans to music enthusiasts around the world.
Ever since their explosive debut in July last year, the quintet, consisting of MINJI, HANNI, DANIELLE, HAERIN, and HYEIN, has been leaving a significant impact with their music and winning the hearts of their devoted fandom, affectionately known as “Bunnies.” Today, the group boasts an impressive following of over 23 million monthly listeners on Spotify, solidifying their position as a formidable musical force. Within just one week of its release, “Get Up” EP, featuring six captivating tracks, has already amassed over 165 million Spotify streams.
For the Philippines’ audience, Spotify is heightening the excitement surrounding the release of “Get Up” by introducing a range of thrilling initiatives, co-created in collaboration with the group.
GET UP CLOSE AND PERSONAL WITH NEWJEANS
Among the standout features of this partnership is the Bunnyland microsite, an enchanting digital journey that allows Spotify users to immerse themselves in the world of NewJeans. Through this interactive experience, fans can explore their musical preferences and discover which member of the group resonates with their tastes. Once matched with a NewJeans hero, users can proudly share their result on various social media platforms and indulge in a personalized Spotify playlist thoughtfully curated by their chosen member. It’s an exciting way for fans to connect with the group on a deeper level and enjoy music tailored to their unique preferences.
Calling all curious fans! If you’ve been wondering what else NewJeans enjoys listening to, you’re in for a treat! Spotify has made the rest of the members’ curated playlists available for your exploration.
But wait, there’s more! Spotify has exciting bonus content in store, giving you a deeper glimpse into the world of NewJeans and their latest music. Get ready to watch the girls take on thrilling challenges, answer fun random fact questions, and battle against a claw machine to create their dream Bunnyland. They’ve even treated fans to live snippets of killer parts from the album!
Join in the fun as they relax and whip up sweet Spoti-pies, and keep an eye out for exclusive behind-the-scenes content on Spotify’s K-Pop ON! YouTube and video podcast channels. It’s an immersive experience that lets you connect with NewJeans on a whole new level and discover the magic behind their music journey.
ATTENTION! SPOTIBUNINI IS IN THE CITY
In an effort to amplify the release of their EP “Get Up,” Spotify has taken the initiative to deploy captivating giant Spotibuninis in major cities across Asia, including Manila. These eye-catching installations showcase NewJeans’ adorable new bunny character, donning stylish Spotify headphones. The character, lovingly named “bunini,” is a delightful fusion of two beloved characters – minini by IPX (formerly known as Line Friends) and TOKKI by NewJeans. For this campaign with Spotify, they affectionately refer to the character as Spotibunini.
Fans visiting the installations are in for a special treat. The Spotibunini Instagram filter (accessible via @SpotifyPH) comes to life when activated at the installation, adding an extra touch of magic to the giant character and revealing a heartwarming voice message from none other than NewJeans themselves. PH Bunnies, as the fans are affectionately known, have the opportunity to visit Spotibunini at Bonifacio Global City until August 20, 2023.
“We’re thrilled to collaborate with Spotify to offer our fans an array of unique experiences that bring our group’s vibrant essence to life. Through this exciting campaign, we aim to connect with listeners worldwide, and we eagerly anticipate sharing these unforgettable moments with our dedicated Bunnies and new admirers,” expressed NewJeans.
CONNECTING NEWJEANS WITH LISTENERS ACROSS THE GLOBE
Spotify’s unwavering support for NewJeans has been instrumental in propelling their meteoric rise to stardom. As a platform that remains at the forefront of music and cultural trends, Spotify not only recognizes promising talent but also goes the extra mile to provide them with opportunities to connect with its vast global audience on a profound level.
In their efforts to promote the export of NewJeans’ music, Spotify has prominently featured the group on their flagship global genre playlist, K-Pop ON!, which boasts an impressive following of over 5 million users. Moreover, the platform has delighted fans with exclusive content to celebrate the release of NewJeans’ first comeback single album, OMG.
The collaboration between NewJeans and Spotify reached another milestone in January 2023 when the group was appointed as Spotify’s EQUAL Ambassador. As they took center stage in EQUAL, a powerful gender equity program dedicated to amplifying women creators, NewJeans’ music received widespread exposure on the EQUAL Global playlist throughout the entire month.
Spotify’s continuous efforts to support and promote NewJeans have undoubtedly been a key factor in shaping their success, allowing their talent and music to resonate with audiences worldwide.
