BINI’s lucky streak with high-profile brand partnerships continues as they join forces with IAM Worldwide Corporation for 2024/25. The leading health and supplements company recently announced BINI, the renowned “Nation’s Girl Group,” as its latest brand ambassadors.
BINI, an eight-member girl group that debuted on June 11, 2020, during the pandemic, has quickly risen to fame. Comprised of talented, young Filipinas—main visual Aiah from Cebu, lead vocalist Colet, Gwen of Albay, leader Jhoanna, main vocalist Maloi, lead rappers Mikha and Stacey, and main dancer Sheena from Isabela—BINI aims to share their unique sound and creative energy worldwide. Their hit songs include Salamin, Pantropiko, Karera, Na Na Na, I Feel Good, and Born To Win.
Now, BINI will represent IAM Worldwide’s popular Amazing Pure Organic Barley and its Choco Barley variant. According to IAM Worldwide’s co-founder and President, Allen Marvin Eder, the partnership was a natural fit. “The girls and their families were already fans of our Amazing Pure Organic Barley and Choco Barley,” he shared. “They noticed the products improved their health and boosted their energy for performances. We’re thrilled to welcome BINI to the IAM Worldwide family.”
Co-founder and Vice President Aika Lorraine Uy added, “IAM Worldwide champions youth empowerment and healthy lifestyles, mirroring BINI’s message of passion and confidence. Our products help them sustain their energy and vibrancy.”
General Manager and co-founder Joanna Mañego, a self-proclaimed “BLOOM” (BINI fan), was instrumental in bringing the group on board. “After attending their concert, I introduced them to my partners. We’re ecstatic to have them as part of IAM Worldwide. Here’s to Aiah, Colet, Gwen, Maloi, Stacey, Mikha, Sheena, and Jhoanna—cheers to health and success!”
BINI expressed their excitement about the collaboration during IAM Worldwide’s 7th Anniversary Event at MOA Arena on October 20, 2024. “Thanks to Amazing Barley and Choco Barley, we feel extra energized,” shared BINI Sheena. “It’s delicious, refreshing, and helps us stay healthy with our busy schedules.”
BINI Gwen echoed these sentiments, “After researching, I found IAM Worldwide offers the best organic barley. I even bought some for my parents and encourage all BLOOMs to make it part of their routine.”
For BINI Aiah, “Amazing Organic Barley is my favorite. I drink it every morning and evening—it boosts my energy and well-being.”
Joining a roster of high-profile ambassadors like Alden Richards, Marian Rivera, Heart Evangelista, Piolo Pascual, and Small Laude, BINI now represents the values of IAM Worldwide. This partnership follows BINI’s historic appearance at KCON LA 2024, where they became the first Filipino pop group to perform at the annual festival, debuting their latest track, Cherry on Top.
Check out the “IAM BINI” campaign by following IAM Worldwide’s official social media accounts at @iamworldwidecorporation or visit their website at https://iam-worldwide.com
