Huawei Consumer BG wows crowds with their cutting-edge technologies, flagship products, and ecosystem at the Mobile World Congress 2023 (MWC 2023) in Barcelona from February 27 to March 2, 2023. The theme “GUIDE to the Intelligent World” sets the tone for the exhibition area designed after the global high-end flagship store, offering an immersive experience that combines smart technology and trendy life scenarios to create a “tech oasis.”
The exhibition boasts a diverse range of innovative products such as the HUAWEI Mate 50 Pro, HUAWEI WATCH Buds, and HUAWEI WATCH GT Cyber. Huawei also conducted brand and technology exchange activities, engaged in in-depth conversations with global industry and ecological partners, and presented their latest innovations and future strategies.
“Huawei Consumer BG made a major appearance at MWC 2023 and remains committed to providing high-value innovative experiences and services for global consumers with top-of-the-line brands, innovative technologies, and high-quality products,” said Kevin Ho, Chief Operating Officer of Huawei Consumer BG. “Going forward, Huawei will continue to share more research and development results, and provide more innovative products and services to users worldwide to enjoy.”
Smartphone innovations including HUAWEI Mate 50 Series and more
At MWC 2023, Huawei showcased its leading-edge products that highlight the company’s commitment to smartphone innovation. In 2022, the HUAWEI Mate Xs 2, HUAWEI Mate 50 Series, and HUAWEI nova 10 Series helped Huawei maintain its position as a leader in smartphone innovation. These devices were displayed at the event to showcase Huawei’s imaging capabilities, advanced folding technology, and understanding of the needs of younger users.
The HUAWEI Mate 50 Series features several breakthroughs, including the XMAGE imaging system and ultra-reliable Kunlun Glass. Meanwhile, the ultra-light, ultra-flat, and super durable HUAWEI Mate Xs 2 takes the folding screen mobile phone to the next level. The HUAWEI nova 10 Series continues to lead in the innovation of smartphone selfie camera imaging technology, with features like Portrait Close-up Camera, Front Dual-View Video, and Showcase Focus Front Camera.
Huawei’s commitment to advanced mobile camera imaging technology was further demonstrated at the HUAWEI XMAGE Salon in Barcelona on February 26. The company unveiled the “HUAWEI XMAGE Trend Report 2023” and invited experts to discuss research results and explore the evolving relationship between technology and creators.
Various smartwatches unveiled, exploring new directions for the development of wearable technology
Huawei’s smart wearables had a successful year in 2022, delivering enhanced user experiences through improvements in design, manufacturing processes, and software and hardware functions. At this year’s MWC, Huawei unveiled two innovative wearable products that showcase state-of-the-art advancements in wearable technology. The Huawei WATCH Buds integrates the features of TWS earbuds and a smartwatch, providing users with added convenience by combining these two devices into a single unit. The HUAWEI WATCH GT Cyber offers a Quick-to-Change watch case smartwatch, catering to the multi-scenario needs of younger users who desire self-expression.
Alongside their innovative hardware products, Huawei has also made significant strides in software capabilities, with features such as HUAWEI TruSeen™, HUAWEI TruSport™, and HUAWEI TruSleep™. These self-developed innovations provide professional health and exercise monitoring for users globally.
Going forward, Huawei’s wearables will continue to integrate software and hardware services to offer users the ultimate sports and health experiences worldwide.
End-to-end platform that takes advantage of the HMS Ecosystem
Huawei showcased the full range of capabilities of its Huawei Mobile Services (HMS) ecosystem at a global exhibition for developers. The ecosystem empowers developers with full-scenario capability exposure and global platform deployment, providing them with full life-cycle services that include app development, distribution, operation growth, and customer monetization.
AppGallery, available in over 170 countries and regions globally, has reached 580 million monthly active users and continues to grow. It provides high-quality promotion resources to partners, enabling efficient app distribution and meeting global consumer digital life needs.
Petal Ads, with access to 53,000+ media channels worldwide across 190+ industries, has already reached an audience of 100 million across 11 different channels. It offers media traffic and a massive number of users to easily reach through Huawei devices and apps globally.
Commitment to technological research and development, and anticipating steady progress in 2023
Huawei has been making impressive strides in the field of intellectual property, leading in the number of global patent applications. Recently, global patent database provider IFI CLAIMS Patent Services released data showing that Huawei has steadily risen in patent applications in the past two years, moving from ninth place in 2020 to fourth place in 2022. With a total of 2836 patents, an increase of 2%, Huawei has become one of the largest patent holders worldwide. Over the past decade, the company has invested more than RMB 845 billion in research and development expenses. Currently, it holds over 45,000 valid authorized patent families (consisting of over 110,000 pieces) across the globe, with over 90% being invention patents. The industry has fully recognized the value of Huawei’s patents.
