Once again, HUAWEI has raised the bar! The HUAWEI Pura 70 Ultra has clinched the top spot on the DXOMARK Smartphone Camera Rankings with an impressive score of 163 points, solidifying its status as a game-changer in mobile photography!
DXOMARK, renowned for its comprehensive ratings, reviews, and analysis of digital and smartphone cameras, regularly conducts rigorous testing and detailed assessments of various imaging devices. Their criteria include image quality, performance in diverse lighting conditions, focus accuracy, and video capabilities.
Over the years, DXOMARK’s methodologies have become a reference point for consumers, journalists, and industry professionals worldwide.
DXOMARK’s evaluation underscores the exceptional photography capabilities of the HUAWEI Pura 70 Ultra, marking a significant leap forward from its predecessor and other competing phones in the market. True to Huawei’s commitment to continuous innovation, the Pura 70 Ultra sets itself apart with its industry-leading performance.
Beyond its outstanding imaging prowess, the Pura 70 Ultra introduces the industry’s first ultra-lighting pop-out camera, featuring an original retractable camera structure. This innovation achieves a thin 1-inch sensor size and a large aperture within a compact body, revolutionizing the mobile photography experience.
State-of-the-art and industry-leading camera technology
At the core of the HUAWEI Pura 70 Ultra’s exceptional imaging capabilities are its impressive array of camera specifications. Featuring a 50 MP Ultra Lighting Pop-out Camera, a 40MP ultra-wide-angle camera, and a 50 MP Ultra-Lighting Macro Telephoto Camera, the device empowers users to effortlessly capture stunning photos. Particularly noteworthy is its ultra-lighting macro telephoto camera, which enables striking close-up shots with unparalleled detail and clarity, ensuring that even the smallest details are vividly preserved.
Moreover, alongside the HUAWEI Pura 70 Ultra, the HUAWEI Pura 70 and the HUAWEI Pura 70 Pro are equipped with a cutting-edge Ultra Lighting XMAGE Camera Imaging System. This system leverages the robust hardware of the main camera and telephoto camera, along with the industry-first HUAWEI XD Motion Engine, to introduce a groundbreaking feature known as Ultra Speed Snapshot. When capturing fast-moving objects, the device employs real-time sensor dual exposure: a short exposure records the intricate details of the fleeting moment, while a long exposure captures rich background information. Through advanced AI Motion Vector Computing and Regional Motion Restore, images from the short and long exposures are meticulously matched based on their features, resulting in impeccably crisp photos that encapsulate the high-definition essence of the transitory moment. With this innovative feature, users can effortlessly freeze life’s most poignant moments with unparalleled clarity.
The HUAWEI Pura 70 Ultra sets new benchmarks with its impressive 200x zoom range, enabling users to capture distant subjects with exceptional precision. Enhanced by the device’s 10-channel multi-spectrum sensor, a feature shared with the base Pura 70 and Pura 70 Pro, it consistently delivers professional-grade results even in the most challenging shooting conditions. Both the HUAWEI Pura 70 Pro and HUAWEI Pura 70 Ultra support Ultra Lighting Super Macro, offering a minimum focus distance of 5cm for telephoto shooting and 35x macro zoom capabilities. This remarkable zoom functionality allows users to explore and appreciate the intricate details of the miniature worlds around them. Even in low-light environments, the F2.1 ultra-large aperture ensures that users can still uncover microscopic wonders with clarity.
Furthermore, the HUAWEI Pura 70 Series introduces comprehensive upgrades to its portrait photography function, intelligently perceiving light, shadow, blur, and skin tones to capture realistic elements and produce excellent portrait effects. The portrait blur adds depth, vividly highlighting the subject while retaining fine details such as hairlines and facial features. In brightly lit settings, the series seamlessly creates bokeh with background blur, preserving clear dark details and highlights without overexposure. During sunset scenes, it accurately captures the rich color changes while faithfully rendering contrasts and transitions between facial features, as well as light and shadow.
With its seamless integration of cutting-edge mobile imaging technology, aesthetic design, and original style, the HUAWEI Pura 70 Series embodies Huawei’s latest innovations in mobile imaging, driven by HUAWEI XMAGE Technology, to deliver an array of user-focused experiences to consumers.
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