Hotel101 Group, the hospitality arm of DoubleDragon Corporation, demonstrated its dedication to expanding its global presence by participating in international expos organized by the Tourism Promotions Board (TPB) and the Philippines’ Department of Tourism (DOT) in the fourth quarter of 2023. These events underscore Hotel101 Group’s commitment to attracting international and local tourists to its hotels.
Jamaica Puti, Head of Sales, affirms this commitment, stating, “We remain strategic and steadfast in our efforts to promote Hotel101 to our top international markets by joining sales expos and opportunities from the DOT and TPB.”
The series of international expos commenced with the first Philippine MICE Roadshow 2023, held from October 11 to 18, 2023, strategically targeting four key cities in South Korea—Busan, Yeosu, Suwon, and Seoul.
Maria Margarita M. Nograles, TPB Chief Operating Officer, highlighted the Philippines as an ideal “Bleisure” destination — “a place where tourists can seamlessly blend business and leisure travel.” The MICE Roadshow facilitated essential networking opportunities between Filipino sellers and Korean buyers, further positioning the Philippines as an attractive destination for various MICE groups.
Following this success, Hotel101 Group showcased its hotels at the Tourism Expo Japan in Osaka from October 26 to 29, 2023. The journey continued with Hotel101 Group’s participation in the China Outbound Travel & Tourism Market in Beijing from November 15 to 17, 2023.
DOT Secretary Christina Garcia-Frasco shares, “We have managed to exceed our entire target for this year, as we are now at 4,860,000 international arrivals.” She adds that as of October 2023, tourism has already contributed Php404 billion to the economy.
Aligned with Hotel101 Group’s global expansion strategy, the company aims to increase awareness and conversion for its operational hotels in the Philippines, including Hotel101-Manila, Jinjiang Inn – Ortigas, Jinjiang Inn – Makati, Jinjiang Inn – Boracay Station 1, Injap Tower Hotel – Iloilo, and the newly opened Hotel101-Fort.
Ms. Puti adds, “We also started to introduce our newly soft-opened Hotel101-Fort to these markets, who continue not only to look for value for money but also the convenience of location and the comfort of the rooms when they stay and book their accommodations.”
Hotel101 Group’s active engagement with key markets and the fostering of partnerships at these international expos signify its commitment to becoming a global hospitality player, delivering Filipino hospitality and delightful experiences to both local and international guests.
