HONOR announces the global launch of HONOR Magic6 Pro and an AI PC HONOR MagicBook Pro 16, demonstrating its open-collaborative innovation to enable an AI Era
HONOR, a leading global technology brand, has unveiled its new all-scenario strategy, showcasing AI-empowered cross-OS collaboration and human-centric intent-based AI alongside a range of smart devices developed in collaboration with global partners.
During its keynote address, HONOR announced the global debut of the HONOR Magic6 Pro and its latest AIPC, the HONOR MagicBook Pro 16. These devices are equipped with HONOR’s platform-level AI, designed to enhance human-centric experiences.
George Zhao, CEO of HONOR Device Co., Ltd., emphasized the company’s commitment to delivering human-centric innovations tailored to address consumers’ needs and preferences in the AI era. “We are thrilled to introduce the global launch of our new HONOR smartphones and AI PC,” he stated. “These devices revolutionize the user experience with cutting-edge AI capabilities, while pushing the boundaries of human-device interaction.”
Experience the Power of AI with HONOR Magic6 Pro As the latest addition to the esteemed HONOR Magic Series flagship lineup, the HONOR Magic6 Pro brings advancements in photography, display, performance, and AI-driven user experiences. Rooted in human-centric innovation, HONOR introduces MagicOS 8.0, the latest iteration of its Android-based operating system. This update introduces fully empowered HONOR platform-level AI and the industry’s first intent-based UI, transforming the user experience by offering new multimodal interaction methods.
Enhanced by features like Magic Capsule and Magic Portal, the HONOR Magic6 Pro offers users a personalized and intuitive experience. Magic Capsule expands with additional information and options upon tapping the notifications banner, providing instant access to essential resources without navigating through multiple apps. Meanwhile, Magic Portal leverages AI to streamline complex tasks, such as recognizing addresses in messages and directing users to relevant apps like Google Maps for seamless navigation. Additionally, Magic Portal simplifies social media interactions, enabling users to share content across platforms with ease.
By collaborating with partners and app developers, Magic Portal supports over 100 of the most widely used apps globally, ensuring a seamless experience across various platforms. This integration allows users to leverage the full potential of Magic Portal with their favorite applications.
A Sneak Peak of Inspiring AI Practic
In the era of AI, HONOR champions an open and collaborative approach, actively engaging with industry partners to bring cutting-edge technologies to the public. As a glimpse into potential future opportunities, HONOR integrates Meta’s open-source LlaMA into the HONOR Magic6 Pro, enabling functions such as Q&A, text creation, and reading comprehension in an offline environment. Such collaborations within the industry pave the way for a more imaginative future for users.
Illustrating the potential of smartphone eye-tracking technology, HONOR showcased how the HONOR Magic6 Pro’s AI-powered eye-tracking system could enable hands-free control of a car. This experimental concept demonstrates the evolution of human-device interaction beyond traditional screen or voice controls, highlighting the possibilities that arise from the synergy between AI-enhanced smartphones and vehicles.
Experience Pro-grade Sportography with HONOR’s AI-powered Falcon Camera System
As anticipation builds for an action-packed year of sporting spectacles, HONOR is dedicated to delivering sports photography that earns top honors, characterized by enhanced capture speeds and sharper images. Introducing the revamped HONOR Falcon Camera System, powered by an AI model trained on a database 28 times larger than its predecessor, the HONOR Magic6 Pro features HONOR AI Motion Sensing Capture. This advanced AI capture algorithm adeptly anticipates and captures decisive moments in ultra-high definition, setting a new standard for sports photography.
The upgraded HONOR AI Motion Sensing Capture of the HONOR Magic6 Pro extends its capabilities to cover a broader range of sports and activities, including jumping, dancing, and martial arts, making it ideal for capturing exhilarating moments at sports events and races.
Moreover, HONOR’s latest camera system debuts a remarkable 180MP Telephoto Camera Lens (f/2.6, OIS) with 2.5x optical zoom and up to 100x digital zoom. Complemented by a 50MP Ultra Wide Camera (f/2.0, EIS) and a powerful 50MP main Camera with variable aperture capabilities (f/1.4 and f/2.0, OIS), the HONOR Magic6 Pro ensures exceptional clarity and detail capture even in fast-paced scenarios.
Unmatched Display with HONOR NanoCrystal Shield
Introducing the HONOR Magic6 Pro, equipped with the industry’s most resilient screen glass, setting a new standard for display durability. Certified by SGS’s Five Star Overall Glass Drop Resistance Ability in various scenarios, the screen utilizes advanced materials with a 50% increase in crystal density, boosting shock absorption by up to 10 times compared to conventional glass[Data from HONOR labs.].
In addition to its robustness, the HONOR Magic6 Pro features a cutting-edge 6.8-inch All-range Low-power LTPO Eye Comfort Display[With rounded corners, the exterior screen measures 6.80 inches diagonally when following the standard rectangle (actual viewable area may be slightly smaller)], offering an immersive viewing experience while prioritizing user well-being. It incorporates human-centric innovations such as the industry’s highest 4320Hz PWM Dimming, Dynamic Dimming, Customizable Circadian Night Display, and Nature Tone feature.
Powered by the Snapdragon 8 Gen 3 Mobile Platform, the HONOR Magic6 Pro delivers exceptional performance with a 30% CPU boost and 25% GPU enhancement compared to previous models. Supported by the Qualcomm® AI Engine, AI features demonstrate a remarkable 98% improvement. Furthermore, the platform ensures exceptional gaming experiences with superb battery efficiency, redefining powerful performance[Qualcomm and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.].
Acknowledging the significance of battery life, HONOR pioneers the integration of emerging battery innovations from other industries. Introducing the HONOR Second-generation Silicon-carbon Battery with HONOR E1, inspired by electric vehicle (EV) technology, the device ensures exceptional low-temperature performance. With a 5600 mAh[Typical value. The rated capacity of the non-removable battery is 5600mAh.], users can enjoy 81 minutes of YouTube video playback at -20°C with just 10% battery remaining[Data from HONOR labs.]. Additionally, the 80W HONOR Wired SuperCharge and 66W HONOR Wireless SuperCharge[Actual charging power may vary depending on scenarios. Please refer to actual conditions.] enable users to charge the device to 100% in only 40 minutes[Data from HONOR labs.], ensuring swift charging on the go.
Earning top honors in the DXOMARK global battery ranking with a score of 157, the HONOR Magic6 Pro stands as a testament to its advanced battery technology. Additionally, receiving the first five DXOMARK labels awarded in 2024, the device showcases exceptional camera, audio, display, battery, and selfie capabilities.
Harnessing AI to Create an All-scenario Interconnected Experience
Introducing the HONOR MagicBook Pro 16, a cutting-edge AI-powered laptop designed to enhance cross-OS collaboration and deliver an intelligent all-scenario PC experience. With advancements powered by HONOR’s platform-level AI, including state-of-the-art CPU and GPU, the MagicBook Pro 16 simplifies sharing notifications and syncing materials across HONOR smartphones, PCs, and tablets with MagicRing, ensuring seamless accessibility and convenience.
Expanding its all-scenario lineup, HONOR unveils the HONOR Pad 9, a compact yet feature-packed tablet. Boasting a stunning 12.1-inch 2.5K HONOR FullView Display with a 120Hz refresh rate, the tablet delivers an immersive viewing experience. Coupled with an eight-speaker audio system featuring HONOR Histen sound tuning technology, the HONOR Pad 9 offers exceptional user experience and a distinctively stylish design.
MWC also saw the global debut of the PORSCHE DESIGN HONOR Magic V2 RSR foldable smartphone and a glimpse of the upcoming PORSCHE DESIGN HONOR Magic6 RSR, embodying the iconic DNA of Porsche Design. Further details regarding product specifications and market availability will be announced soon by HONOR.
Available in sleek Black and Epi Green variants, the HONOR Magic6 Pro caters to users seeking a modern and timeless style. The PORSCHE DESIGN HONOR Magic V2 RSR pays homage to legendary Porsche cars and comes in the elegant Agate Grey hue.
The HONOR MagicBook 16 Pro offers a choice between White and Midnight Black, while the HONOR Pad 9 comes in two captivating colorways: Space Grey and Cyan Lake, adding versatility to its aesthetics.
For additional information, please visit the official HONOR website at www.hihonor.com.
