Award-Winning Press Event highlights leading consumer finance company’s strong start to its new decade of operations
Home Credit Philippines (HCPH), the country’s leading consumer finance company, secured a Silver Anvil at the 60th Anvil Awards under the Public Relations Tools Category (Special Events) for its press event, Unlocking a New Decade of Credit Opportunities for Filipinos.
This recognition highlights Home Credit’s dedication to providing innovative financial solutions that empower Filipino families. Held on May 13, 2024, the award-winning event marked the company’s 10th anniversary in the Philippines, underscoring its continued commitment to financial inclusion.
A Milestone Event in Financial Empowerment
The press event successfully gathered over 100 journalists and bloggers, generating widespread media coverage across print, online, and broadcast platforms. It reinforced Home Credit’s mission to make essential commodities and high-ticket items more accessible to Filipinos through 0% interest installment plans. Attendees also experienced exhibits featuring Home Credit’s trusted partners, including Abenson, Acer, Cellboy, Digimap, Imperial Appliance Plaza, Octagon, Power Mac Center, Samsung, and Silicon Valley.
Sheila Paul, Chief Marketing Officer of Home Credit Philippines, expressed gratitude for the recognition, emphasizing its impact on the company’s advocacy:
“This award reflects our unwavering commitment to making life’s essentials and aspirations more accessible to our customers. Through year-round campaigns like Summer, Back-to-School, and Holiday, we create opportunities for Filipinos to enjoy exceptional deals, including 0% interest installment rates during peak shopping seasons. We remain dedicated to delivering innovative financial solutions and bringing financial opportunities closer to every Filipino.”
Impactful Campaigns Driving Real Results
The press event exceeded expectations in media reach, engagement, and cost efficiency. It showcased Home Credit’s dedication to financial empowerment, particularly through its Summer Campaign, which facilitated the sale of over 1,000 air-conditioning units per day at 0% interest, helping families cope with the summer heat.
Additionally, Home Credit’s installment plans made premium items like iPhones more accessible. In 2023 alone, the company financed 12.5 million mobile phones, generating ₱30 billion in sales—₱6 billion of which came from iPhones. The event also highlighted Home Credit’s diverse product offerings, from televisions and computers to e-bikes and medical equipment, expanding its reach through Shoppingmall.ph, an online platform featuring over 50,000 deals from 500+ merchant partners nationwide.
Michael Dugenia, Managing Partner at DM&A Co., the marketing communications firm behind the event, emphasized its significance:
“This initiative was more than just an event; it was a celebration of Home Credit’s decade-long mission to improve Filipino lives. We are honored to have played a role in crafting a campaign that not only tells Home Credit’s inspiring story but also fosters meaningful connections with their customers.”
Recognizing Excellence in Public Relations
The Silver Anvil marks the second recognition for Home Credit and DM&A Co., following their 2023 win for the Back-to-School campaign. Their success underscores a results-driven partnership focused on impactful audience engagement.
Now in its 60th year, the Anvil Awards is considered the gold standard for public relations excellence in the Philippines. Organized annually by the Public Relations Society of the Philippines, it honors campaigns that demonstrate outstanding creativity and effectiveness. This year’s Gabi ng Parangal was held on January 28, 2025, at The Manila Hotel, celebrating the nation’s best PR initiatives.
For the latest updates from Home Credit Philippines, visit www.homecredit.ph or follow their official Facebook, Instagram, and TikTok accounts. Customers can also download the Home Credit App on Google Play or the App Store for exclusive promos and new deals on Shoppingmall.ph.
Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).
