Holcim Philippines, a leading provider of building solutions, is showcasing its commitment to delivering innovative and sustainable construction materials in its latest commercial featuring rock star Chito Miranda.
In the advertisement, Miranda, frontman of Parokya ni Edgar, assumes the role of a confident sales officer assuring potential customers—a homeowner, an architect, and a contractor—that Holcim has the perfect solutions for constructing homes, buildings, and roads. Backed by punk rock music with energetic guitar riffs and powerful vocals, the commercial reinforces Holcim Philippines’ bold message.
Beyond highlighting Holcim’s range of high-performance building solutions for major projects, the commercial emphasizes how the company’s offerings are reliable (“maaasahan”) and environmentally friendly (“okay sa kalikasan”), aligning with its commitment to sustainable products and a dependable supply.
“We’re privileged to collaborate with Chito on this campaign. It’s exciting to have rock legends help us creatively communicate the value of Holcim cement solutions to the public,” remarked Albert Leoveras, Holcim Philippines Senior Vice President for Retail Sales.
Ramakrishna Maganti, Holcim Philippines Senior Vice President for Infrastructure and Industrial Sales, added, “We assembled a top-notch team to produce this video, and we’re thrilled with the final outcome. We hope this ad instills greater confidence in our diverse product line. Sa Holcim, when it comes to construction, there’s a solution!”
The commercial highlights a variety of Holcim’s innovative building solutions. Leading the lineup is Excel ECOPlanet, an eco-friendly cement tailored for homes and low-rise buildings. For infrastructure and road projects, Solido is the optimal choice. The portfolio also includes specialized solutions such as Optimo, sustainable cement for high-rise buildings, and WallRight, premium masonry cement. Finally, Holcim introduces its new lines of skim coat and tile adhesive products, TectorPlast and TectorCeram.
