Holcim relaunches flagship product as Excel ECOPlanet

Photo provided by Holcim Philippines

Holcim Philippines’ flagship brand is now called Excel ECOPlanet with its improved
sustainability performance.

Leading building solutions provider Holcim Philippines, Inc. is rebranding its flagship blended
cement to Excel ECOPlanet to highlight its success in significantly reducing the product’s
carbon footprint while still delivering equal to better construction performance.

Excel was one of the first blended cements made by when it was introduced more than 20 years ago.
One of the most respected names in general construction is Holcim Philippines.
the market, which sold more than two billion bags. Using the organization’s ongoing improvement
the product’s carbon footprint is currently at least 30% lower than Standard Portland thanks to these initiatives. Cement allowing it to use the ECOPlanet mark, which is only permitted for products from the Holcim Group line of environmentally friendly, high-performance cements.

The Holcim Group unveiled ECOPlanet in 2021 as the world’s most comprehensive green building platform. Cement with at least 30% fewer emissions is needed to assist global builders in reducing carbon construction site’s footprint.

Excel ECOPlanet is an important
milestone in our sustainability journey in the Philippines. It combines the strong legacy of
Excel in the country and the Group’s direction of accelerating innovation to decarbonize
building. We are proud that Excel is classified as an ECOPlanet product and excited to see
our customers continue using this in building progress in the country.

Holcim Philippines President and CEO Horia Adrian

In relation to this, Holcim Philippines will run a campaign called “Likas at Lakas” to underscore
its commitment to provide sustainable products for building strong and durable structures.

Since 2018, Holcim Philippines has reduced its carbon footprint by more than 20% by
producing more blended cements, replacing coal with qualified wastes as alternative fuels and
raw materials, and improving efficiency of operations. The company has accelerated
innovations to produce a wider variety of high-performance blended cement for specific
applications such as Solido for roads, Aqua-X for water protection, and WallRight Prime for
masonry.

The company’s carbon footprint reduction program is aligned with the Holcim Group’s net zero
direction and the country’s Nationally Determined Contributions. Aside from its own initiatives,

Holcim Philippines is working with key stakeholders to encourage the consumption of low-
carbon products to help reduce the footprint of the built environment.

For more informations, visit: https://www.holcim.ph/

Alfred Aron Malit

Alfred Aron Malit is a multipotential director who brings his dynamic vision to various media platforms, including Tiger Media Network, the official broadcasting arm of the University of Santo Tomas. Having started his career young, Alfred combines years of experience with a fresh, creative approach to storytelling and media production. His passion for visual creativity is evident in every project, from directing compelling travel content to collaborating with major brands. In addition to his broadcast work, Alfred contributes to well-known publications in the Philippines, crafting stories that inspire and resonate with audiences. His early start in the industry enhances his craft, enabling him to deliver authentic and engaging narratives across diverse platforms.

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