Help Save Wildlife with These Meaningful Holiday Gifts

Available at Save From Extinction kiosks at select SM Supermalls

Will you take a stand to protect endangered animals in the Philippines from extinction?

DENR, SM Group unite to protect Philippine biodiversity. A deeper appreciation of our Philippine biodiversity and the challenge we face to protect it, was at the heart of a media event hosted by the Department of Environment and Natural Resources (DENR) and the SM Group at the Lanson Place Mall of Asia. Several frontline conservation groups were represented as they spoke about the ongoing efforts to save from extinction six umbrella species – the Tamaraw, Cockatoo, Philippine Pangolin, Marine Turtle, Philippine Eagle, and Dugong.

(L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, BDO 1st Vice President and Head of Strategic Marketing Ivan Pua,  Forest Foundation Philippines Executive Director Jose Andres Canivel, World Wide Fund for Nature – Philippines Head of Resource Generation Cloda Urquico, Zoological Society of London – Philippines Country Director Edwina Garchitorena, DENR Secretary Maria Antonia “Toni” Yulo Loyzaga, SM Supermalls Assistant Vice President for Special Events and Tenant Marketing Hanna Carinna Sy, D’Aboville Foundation President Hubert D’Aboville, D’Aboville Foundation Program Director Emmanuel Schutz, Philippine Eagle Foundation Conservation Education and Development Manager Khizia Madrona, and SM Supermalls Vice President for Corporate Marketing Grace Magno.

This holiday season, make your gift-giving more meaningful by joining the Save from Extinction fundraising campaign. Organized by the Department of Environment and Natural Resources (DENR) in collaboration with SM Supermalls, BDO Unibank, Kultura, the Forest Foundation Philippines, Katala Foundation, Philippine Eagle Foundation, World Wide Fund for Nature – Philippines, D’Aboville Foundation, and the Zoological Society of London – Philippines, this initiative empowers the public to support efforts to preserve six critically endangered species. Together, we can help secure their survival and protect the country’s biodiversity.

Choose from a selection of canvas tote bags and t-shirts featuring each of the six Philippine animals.

The public can support the cause by purchasing t-shirts and tote bags from SM Retail brand Kultura, featuring designs of the Philippine Eagle, Pawikan, Tamaraw, Cockatoo, Dugong, and Philippine Pangolin—six majestic species critically endangered and at risk of disappearing forever.

These t-shirts and tote bags make thoughtful Christmas gifts not only because they are stylish and unique but also because they carry a meaningful message. Each item showcases beautiful artwork of these endangered species, serving as a poignant reminder of the urgent need to protect our natural heritage. By purchasing these items, you’re not just giving a gift—you’re contributing to a cause that supports wildlife, the environment, and future generations.

You can further support the Save from Extinction campaign by donating through collection boxes at campaign kiosks, or via BDO ATMs, online banking, and over-the-counter transactions at BDO branches nationwide.

Funds raised will go directly to conservation initiatives led by trusted NGO partners of the DENR, including the World Wide Fund for Nature – Philippines, Philippine Eagle Foundation, Zoological Society of London, D’Aboville Foundation, and Katala Foundation. These efforts are vital in giving these endangered animals a fighting chance at survival.

Visit the Save From Extinction kiosks at SM Megamall, SM Mall of Asia, SM North EDSA, SM Aura, and SM Makati until December 31, 2024.

Support conservation efforts for the Dugong, Pawikan, Philippine Eagle, Cockataoo, Tamaraw, and Philippine Pangolin by purchasing merchandise from Kultura’s special Save From Extinction collection.

This Christmas, choose gifts that make a meaningful impact. By purchasing Save from Extinction merchandise, you not only raise awareness and inspire hope for the future of six endangered species but also show love and care for your gift recipient and the planet.

Visit the Save from Extinction special Kultura kiosks at SM North EDSA, SM Megamall, SM Mall of Asia, SM Aura, and SM Makati until the end of December to find gifts that give back. Even after the holidays, these items will continue to be available at select Kultura branches, allowing you to support this vital cause year-round.

For more information about the campaign, visit www.smsupermalls.com/save-from-extinction.

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