
Haier has once again been recognized as the number one global brand in major appliances for 2024, a distinction awarded by Euromonitor International Limited based on 2024 volume sales data across key appliance categories. This remarkable achievement reflects Haier’s unwavering commitment to innovation, quality, and customer satisfaction, solidifying its dominance in the global market.

Innovative Technology That Resonates with Consumers
Haier continues to set industry benchmarks by delivering technology-driven solutions, energy efficiency, and user-friendly designs that meet the evolving needs of modern households. As a leader in smart home integration and cutting-edge appliances, Haier has captured the trust of millions of consumers worldwide, helping it maintain its top position year after year.
Verified by Euromonitor International Limited
The claim, “Haier is the number one brand globally in major appliances in 2024,” is backed by extensive research conducted by Euromonitor International Limited. This certification confirms Haier’s leadership across key categories, including: Home laundry appliances
Large cooking appliances
Microwaves
Refrigeration appliances
The ranking is based on unit share and 2024 volume sales data gathered across various retail channels, builder merchants, and the construction sector, underscoring Haier’s global dominance.
Certified by the Ad Standards Council (ASC)
To further establish transparency and credibility, this recognition has been reviewed and approved by the Ad Standards Council (ASC). The ASC REFERENCE CODE: H0232P031325H ensures the accuracy of Haier’s communication, giving consumers full confidence in the brand’s industry leadership.
Pioneering Innovation and Sustainable Solutions
Haier’s ascent to the top is driven by its relentless pursuit of innovation and customer-centric solutions. From AI-powered smart refrigerators to high-efficiency washing machines, Haier continuously introduces groundbreaking technology that enhances daily life. Moreover, sustainability and energy efficiency remain at the heart of Haier’s mission, as the brand prioritizes creating appliances that contribute to a greener and more sustainable future.
A Milestone of Global Leadership
Being recognized as the number one global brand in major appliances is yet another milestone for Haier, reinforcing its position at the forefront of modern home solutions. With a steadfast dedication to excellence and innovation, Haier continues to redefine industry standards and inspire confidence among consumers worldwide.