Green Rebel, the foremost alternative protein startup in Southeast Asia, is thrilled to announce its expansion into the Philippines, a pivotal move in its quest to transform the Asian plant-based culinary scene. The company’s inventive strategy revolves around creating delectable plant-based meat and chicken, alongside luscious dairy-free cheese and condiments, providing scrumptious and eco-conscious substitutes for conventional animal-based offerings.
Founded in 2020 by committed vegans Helga Angelina Tjahjadi and Max Mandias, the same visionary minds behind Burgreens, Indonesia’s leading plant-based restaurant chain, Green Rebel is fueled by a profound mission. Their mission is to offer wholesome, budget-friendly, and delectable plant-based dining options for Asian consumers exploring flexitarian (flexible vegetarian) and plant-based alternatives. Through their efforts to inspire people to adopt healthier and more environmentally friendly choices, Green Rebel not only caters to a diverse range of dietary preferences but also fulfills its commitment to mitigating the adverse environmental impact of conventional animal agriculture.
Green Rebel offers a diverse array of plant-based products that encompass a wide range of Asian-inspired dishes. From Beefless Rendang, Chick’n Karaage, Chick’n Satay, to Cheddar Cheeze, and even Asia’s first whole-cut plant-based steak, their product lineup is nothing short of innovative. What sets Green Rebel apart is their dedication to wholefood ingredients – think shiitake mushrooms in their beefless range, non-GMO soy for their chicken offerings, and cashews in their dairy-free cheese and sauces. All Green Rebel products are not only rich in protein and fiber but also low in saturated fat and completely devoid of cholesterol. These meat alternatives are designed specifically to cater to various Asian culinary applications, boasting authentic flavors. To top it off, all their ingredients are sourced sustainably from the region, including natural herbs from Indonesia.
Beyond its roots in Indonesia and successful expansion into the Philippines, Green Rebel has firmly established a presence across multiple Asia Pacific regions, such as Singapore, Malaysia, South Korea, and most recently, Vietnam.
Green Rebel has set its sights on becoming a prominent player in the burgeoning plant-based food industry in the Philippines. Their vision revolves around making plant-based options a mainstream choice, championing sustainability and healthier eating habits through exciting culinary innovations.
As part of their expansion strategy, the company is diligently forging partnerships with various grocery stores, supermarkets, and select food service outlets within the Philippines. Recognizing the significance of building a sustainable and efficient supply chain to meet the growing demand for plant-based alternatives, Green Rebel actively seeks collaborations with local partners and stakeholders in the Philippines. These partnerships include Santan by AirAsia, Tierra Cafe, Haribowl Vegetarian Kitchen, Berdelish Imus Vegan Store (Retail), The Vegan Grocer (Retail), real food (Retail), EVE Grocer (Retail), Berdeeats (E-commerce), Mayani (E-commerce), and Vegore (E-commerce).
According to the Charting Asia’s Protein Report, Southeast Asian countries like Indonesia and the Philippines can achieve decarbonization by ending supply chain deforestation (importing soy and corn from Brazil and Argentina for animal feed), halting the growth of animal protein consumption by 2030, and transitioning to alternative protein for 60% of total protein volume by 2060.
Helga Angelina Tjahjadi, Co-Founder and CEO of Green Rebel, shares, “Green Rebel’s venture into the Philippine market marks a significant milestone in our mission to create a more sustainable, healthy, and delicious future for all. We are excited to introduce our Asian-flavored whole-cut plant-based meat and chicken to the Philippines, empowering individuals to make healthier and environmentally conscious choices without compromising on taste. Together with our local partners, we aim to make plant-based food easily accessible in every corner of the nation.”
In alignment with its vision across Asia, Green Rebel aims to provide Filipinos with accessible and healthy alternatives to their conventional diets, offering several benefits that can positively impact their lives. Notably, plant-based meals and products offer a healthier option compared to traditional meat-based diets. By promoting plant-based eating, Green Rebel can contribute to reducing health issues such as obesity, heart disease, and diabetes. Filipinos who embrace a more plant-forward diet may experience enhanced overall well-being and improved nutritional intake.
With its expansion into the Philippines, Green Rebel aspires to empower people to make healthier choices without compromising on taste and quality. By infusing authentic Asian flavors and spices into their products, they aim to entice individuals in Asia and beyond.
For more information about Green Rebel and its products, please visit their official website and explore their social media pages on Facebook, Instagram, and TikTok.
