● In the first half of 2024, the world’s favorite cookie OREO is teaming up
with The Pokémon Company to deliver a special edition collection!
● Both OREO and Pokémon fans will enjoy cookies featuring embossed images of 16
Pokémon such as Pikachu, Charmander, Pancham, Grookey, and more! There’s even
a special edition Pikachu cookie, and collectibles featuring some of the Pokémon.
The new year kicks off with an exciting collaboration! The beloved cookie brand OREO is partnering with the iconic universe of Pokémon to introduce a special edition cookie collection and merchandise that will surely delight both Pokémon trainers and cookie enthusiasts alike. Available in the Philippines starting February 1, 2024, at all leading retailers across the country, immerse yourself in a world of discovery, adventure, and flavorful fun with the epic special edition cookie collection.
“We are thrilled to announce the launch of the blockbuster OREO Pokémon cookie collection, merging the adventurous realm of Pokémon with the playful essence of OREO. Our new collection will embody the spirit of discovery as we encourage fans to collect all 16 OREO Pokémon cookie embossments. Additionally, we have prepared a delightful surprise for fans—a new Pikachu-inspired flavor and various special gifts featuring OREO Pokémon images. Stay Playful and join us for many exciting immersive activities,” said Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International.
16 Versions Of Pokémon-Embossed Cookies
Soon, fans can indulge in the delightful experience of twisting, licking, and dunking 16 different designs of OREO Pokémon cookies, featuring beloved characters such as Pikachu, Bulbasaur, Charmander, Squirtle, Sandshrew, Jigglypuff, Lapras, Dratini, Cyndaquil, Sableye, Piplup, Snivy, Pancham, Rowlet, Grookey, and Mew. These cookies will be available in various flavors including Vanilla, Chocolate, Strawberry, and Blueberry Ice Cream. [Note: Flavor availability may vary depending on the market]
Similar to the Pokémon world, some OREO Pokémon cookies will be more elusive for collectors to find than others. In fact, each pack will be randomly filled with OREO Pokémon cookies, meaning not every pack is guaranteed to contain all 16 Pokémon designs. Among the 16 cookie designs, the Mew cookie will be the most challenging to find.
Special Edition Pikachu Cookie
For the first time ever, OREO is introducing a special edition Pikachu-inspired flavor, promising an electrifying treat. With Pikachu embossed on the cookie, this special edition is bound to enchant the Pokémon fan community and bring joy to OREO enthusiasts. Don’t let this delightful opportunity slip away—be sure to savor the Pikachu magic and elevate your snacking experience!
In addition to the cookies, each pack will also contain 16 OREO Pokémon photocards.
The excitement doesn’t end there! OREO and Pokémon enthusiasts can also collect 16 unique OREO Pokémon photocards featuring various Pokémon from the collection, including Pikachu, Bulbasaur, Charmander, and more. With every purchase of an OREO Pokémon multipack or Pie (available only in Vietnam), fans will receive a square photocard inside the pack. These photocards are available for a limited time only, so fans should act quickly to collect them all before supplies run out!
Impactful Activations
● Launch Event:
On February 18, 2024, the highly anticipated OREO Pokémon collaboration officially
kicked off at the Trinoma Activity Center with an electrifying event. The venue brimmed
with excitement as OREO and Pokémon enthusiasts, alongside Mondelez OREO
brand team, parenting influencers, gaming creators, and guests from parenting and
gaming Facebook Communities, gathered together.
Adding to the thrill, the event featured a star-studded lineup of celebrity ambassadors
including Megan Young, Alodia Gosiengfiao, Saab Magalona, Andi Manzano, and
Sharlene San Pedro. Attendees plunged into an adventure-filled experience with
engaging OREO-themed games offering premium OREO prizes. Delectable treats and
interactive booths tailored to every palate and interest further heightened the
excitement.
“OREO is always looking for new ways to bring people together. And in the spirit of
staying playful, OREO wants to bring you a unique experience and a groundbreaking
collaboration. For the first time ever, the world’s favorite number 1 cookie is teaming up
with POKÉMON, one of the world’s highest grossing media franchise. With this, we’ll
create authentic moments of discovery and adventure in creative and playful ways,”
remarked Ma. Isabel Santiago, Senior Brand Manager from OREO Philippines.
● Buy to Win
Fans now not only can collect 16 cookie embossments and photocards, but also can
get a chance to win amazing collectibles along the way! All you have to do is buy Php
250 worth of OREO Pokémon packs to redeem appealing collectibles such as OREO
Pokémon plate, glass, or glass with cookie holder.
● #FindMew
With Mew cookie being the hardest to find in the collection, collecting one gives you a
chance to win exciting prizes such as Trip to Japan, OREO Pokémon two-dimensional
lamp, and OREO Pokémon metal coin set.
To participate in the Find Mew, fans need to find the Mew cookie in any OREO
Pokémon pack. Log on to oreosea.com/pokemon, complete the registration, and
submit a photo of themselves and the Mew cookie. Lucky draw will be held bi-weekly
and the winner will be announced on OREO Social media channel.
This captivating campaign acts as a catalyst, igniting playful connections among families. The new collection and its integrated activities draw upon the shared cultural love for discovery and adventure, bringing together two beloved brands for a unique and engaging snacking experience.
The OREO Pokémon collection is slated to hit shelves on February 1, 2024. As part of the campaign, fans are encouraged to share their excitement and connect with fellow enthusiasts online using the hashtags #PlaywithOREOPokemon. Whether you’re a Pokémon aficionado, an OREO enthusiast, or both, this collection invites you to explore a playful array of cookie designs, collect special memorabilia, and savor the special edition Pikachu cookie during cherished moments with friends and family.
For further details and updates on the OREO Pokémon collection, visit: https://oreosea.com/pokemon
