As students returned to in-person classes, Goodday stepped up to support their educational journey by providing tools to enhance their school experience.
At the onset of the school year, Goodday sought to make the reconnection process more engaging for kids. Visiting five schools nationwide, they distributed approximately 24,000 students with customizable name tags, essential school supplies, and bottles of Goodday cultured milk. Additionally, the brand extended its reach to 105 more schools, offering Goodday products to aid in boosting students’ immunity.
Aligning with the Department of Education’s “Brigada Eskwela Kick-off” in August 2023, Goodday contributed around 400,000 bottles of its cultured milk drink, known for its immune-boosting properties, emphasizing its value as a healthy companion for students’ packed lunches.
Mian D. David, Universal Robina Corporation (URC) Chief Marketing Officer, emphasized the importance of fostering a sense of belonging and camaraderie among students. “We recognize that students value the sense of belonging, making connections, and leaving a mark among peers. Allowing them to personalize their name tags lets them showcase their personality and confidently engage with new faces on campus,” David explained. “Moreover, we believe that healthy students are empowered to achieve more. As advocates of well-being, we aim to support them by providing school supplies and a tasty, healthful drink to fortify their immunity.”
Goodday Cultured Milk stands as an essential refreshment for students and families alike. Crafted using Japanese technology, it contains unique paraprobiotics, such as Lactobacillus paracasei MCC1849 or LAC Shield, clinically proven to bolster the immune system. These probiotics aid in antibody production, offering defense against disease-causing microorganisms.
Available in 80ml mini bottles and 350ml PET bottles with a 12-month shelf life, Goodday Cultured Milk ensures a convenient supply at home. Whether for daily consumption or a vital addition to school meals, families can relish its three delightful flavors: Original, Strawberry, and Mango.
Paired with a balanced diet and an active lifestyle, Goodday Cultured Milk contributes to daily “YUMImmunity,” providing students of all ages with delicious flavors and holistic health benefits.
Goodday products are easily accessible at nearby convenience stores, supermarkets, and online platforms like Shopee, ensuring convenient procurement for families prioritizing their children’s health and well-being.
