- Mondelēz International Launches Episode 3 of Miming and Friends Youtube Series
- In support of the EPR Law, the animated series aims to expand awareness of waste management
Mondelēz International, in collaboration with the locally-made animated YouTube series “Miming and Friends,” continues its commitment to promoting Sustainable Snacking and waste management practices. With the launch of Episode 3 supported by the Company and Save Philippine Seas, the animated characters in the mini-series aim to make composting fun and understandable for kids and their families.
“Miming and Friends” is the brainchild of husband-and-wife tandem Ramon del Prado and Meryll Yan, based in Dumaguete City, Negros Oriental. Now in its third episode, the mini-series seeks to educate children and families about the importance of biodegradable waste management and composting. Launched in 2021, the series supports the Extended Producers’ Responsibility (EPR) Law, which mandates companies to collect and divert their plastic waste to prevent marine litter. Mondelēz International has been at the forefront of these efforts by committing to collect and divert 100% of its post-consumer plastic packaging from 2023 onwards.
Expanding on the success of previous episodes focused on waste segregation and plastic recycling, the latest installment of “Miming and Friends” delves into the significance of proper handling of biodegradable waste. Led by Cat-Fish Miming, flying lizard Buboy, and Unicorn Anacorn, the series creatively explores how individuals can positively impact the environment by composting organic materials. Joining the cast are other animal friends like Darling the Dugong, imparting knowledge on waste segregation, and Aling Ermi the Hermit Crab, teaching plastic recycling. The third episode features Basilyo the Bacteria, who sings about turning biodegradable waste into compost.
“At Mondelēz International, we are dedicated to empowering people to snack right, not only by offering delicious products but also by promoting Sustainable Snacking,” says Caitlin Punzalan, Corporate and Government Affairs Lead of Mondelēz International in the Philippines. “Through our collaboration with ‘Miming and Friends,’ we aim to instill environmental consciousness in children and families, encouraging them to play an active role in waste management from an early age. Leveraging YouTube ensures accessibility to everyone, regardless of location. Environmental protection is a shared responsibility, and we aim to make it accessible and understandable to all.”
The partnership between Mondelēz International and “Miming and Friends” reflects a shared vision of fostering a future where people and the planet thrive.
“We are excited to continue working with Mondelēz International and ‘Miming and Friends’ to create educational content that empowers children to become environmental stewards,” says Anna Oposa, Chief Mermaid and Executive Director of Save Philippine Seas (SPS), a non-profit organization dedicated to conserving coastal and marine resources. “By teaching children about composting and biodegradable waste management early on, we are laying the foundation for a more sustainable future.”
The third episode of “Miming and Friends” not only entertains with a catchy song but also educates, delivering valuable lessons on responsible waste management in a fun and engaging manner. As Mondelēz International and its partners strive towards strengthening the circular economy of plastic in the Philippines, initiatives like “Miming and Friends” play a vital role in shaping a more sustainable society.
For more information and to watch the latest episode of “Miming and Friends,” visit https://www.youtube.com/watch?v=dfViJ6z0EyI.
