Globe, SM Development Corporation (SMDC), and Scholars of Sustenance (SOS) Philippines have teamed up for the Hapag Movement, an initiative designed to tackle involuntary hunger affecting millions of Filipinos.
This collaboration aims to rescue over 110 tons of surplus food from SMDC developments, providing 450,000 meals to 90,000 families over the next 18 months. The effort will involve more than 40 SMDC mixed-use residential developments in Metro Manila, Central Luzon, and Southern Luzon, beginning this July.
Residents and employees of SMDC are encouraged to donate quality surplus food, which SOS Philippines will convert into nutritious meals for those in need. This partnership not only addresses hunger but also reduces food waste, reflecting the commitment of both organizations to sustainability and social responsibility.
“SMDC’s involvement in The Hapag Movement is a significant step forward in our mission to address involuntary hunger. By leveraging community and corporate collaboration, we aim to make a meaningful impact on those in need,” said Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer.
Jaime Alfonso Zobel de Ayala, Globe Board Director and CEO of AC Industrials, added, “Our goals are ambitious, with many challenges ahead. However, with partners like the SM Group and SOS PH, we can create real change and positively impact lives. We are grateful for their support on this journey.”
This partnership builds on SMDC’s existing sustainability efforts through The Good Guys Program, launched in 2020. SMDC is dedicated to sustainability as a core principle, creating master-planned developments that drive meaningful change.
Jessica Bianca Sy, SMDC AVP – Project Director, noted, “Partnering with Globe and SOS aligns with our goal of addressing waste management issues while engaging our residents. This initiative allows us to rescue surplus food and distribute it to local communities, reducing waste and aiding those in need.”
Arthur Winston Bitagcol, Director of Operations at SOS PH, emphasized the potential impact of the collaboration: “Residential developments can generate significant surplus food that can be redirected to families in need. Our partnership with Globe and SMDC helps prevent food waste in these communities.”
According to a Social Weather Stations survey, 14.2% of Filipino families experienced involuntary hunger in early 2024, up from 12.6% in the previous quarter. Meanwhile, Philippine households waste about 2.95 million tons of food annually, as reported by the UN Environment Programme’s 2024 Food Waste Index.
The Hapag Movement aims to address both hunger and food waste by repurposing surplus food into a sustainable feeding program. This collaboration follows the successful efforts of Globe and SMDC in previous years, including SM’s loyalty program donation of Php 14.1 million to the Hapag Movement.
The partnership showcases the power of corporate collaboration in driving meaningful change. Globe and SMDC invite other organizations and the public to support the Hapag Movement and similar initiatives, working towards a future where no Filipino family goes hungry.
The Hapag Movement, launched by Globe in 2022, has already provided meals to over 95,000 Filipinos and livelihood training to more than 2,600 beneficiaries. It aims to support 100,000 Filipino families or 500,000 individuals with sustainable feeding and livelihood programs.
Learn more about SMDC’s sustainability efforts at www.smdc.com and about SOS PH’s mission at www.scholarsofsustenance.org/sosphilippines. For more information on The Hapag Movement and how to get involved, email globeofgood@globe.com.ph or visit https://www.globe.com.ph/globeofgood.
