The World’s Most Awarded Single Malt Scotch Whisky, Glenfiddich, has brought the Where Next Club to the Philippines! It showcased 4 Mavericks who are bold enough to create the change they want to see and break through into the world. These Mavericks possess ideas or initiatives worth evolving into the next Filipino global idea.
Embracing Glenfiddich’s spirit of innovation, The Where Next Club aims to gather Filipino
Mavericks, ignite bayanihan, diskarte, aruga at likha (patriotism, resourcefulness,
nurture and creativity) whoch are values that encapsulate the spirit of Filipino mavericks, connecting
them to the resources that can help make their ideas breakthrough.
The 4 chosen individuals to inspire Filipino audiences with their ground-breaking endeavors were:
- Production designer Gil Bien, who represents Bayanihan, created a budget-friendly, easy-constructed, and typhoon-resilient housing.
- Ma. Leonelle De Leon-Sandoval, who represents Diskarte, is the founder of EveGrocer which is a startup that pushes sustainability.
- Reginald Phelps Laguna, who represents Aruga, is the Chief Technology Officer of startup Cleenvent, which offers an energy-based technology to common household challenges.
- Bernadette De Los Santos, who represents Likha at Katha, runs Bidibidi Enterprises, which inspires
women to break through the entrepreneurial scene by reliving a forgotten artform.
Glenfiddich has been known for continually challenging itself to break new ground and make new discorveries. The brand motivates the mavericks to keep pushing through with the help of a silent auction that provides monetary support that also increase publicity and networking opportunities.
The Where Next Club also gathered a network of influencial people from particular industries who served as Mentors to the Filipino Maverick; Isabel Cuevas of Gawad Kalinga, Jet Yu, Founder and CEO of Prime Philippines, and Benedict Mariategue, a multi-hyphenate entrepreneur.
The Breakthrough Maverick
The changemaker whose idea is considered to be the most innovative, beneficial, and sustainable to globalize is given the title of the Breakthrough Maverick.
And the award goes to artist, entrepreneur, farmer, and environmentalist Bernadette De Los
Santos of Bidibidi Enterprises!
Proceeds of the silent auction that was hosted by Glenfiddich, included rare bottles such as
Glenfiddich Gran Cortes XXII and Glenfiddich Grande Couronne 26 Years Old, goes towards
supporting De Los Santos in her continued efforts to push the boundaries. On top of that, Glenfiddich’s
Mentors are also giving extra resources, such as assistance with branding, office space, and many others, to further the goals of the Breakthrough Maverick.
“I always look back to my community. What if I stop, what will happen to them? They need somebody like me, to give them those opportunities so that they can earn more, and they can contribute better [to] their family income.” Bernadette De Los Santos shares, asked what motivates her to breakthrough with her endeavors.
The Where Next Club served as the avenue for Glenfiddich’s advocacy of bringing together
select thought leaders, entrepreneurs of all levels, and visionaries–and to allow them to
converse, improve, and champion their causes and ideas and share them on a global stage.
To access more information on Glenfiddich, follow Glenfiddich on its Instagram page:
(@glenfiddichsea) or visit http://bit.ly/3EVvkdy.
