The initiative aims to engage the country in a fight to alleviate food insecurity
Sony Music Entertainment Philippines, in partnership with Justin of SB19, has joined forces with Rise Against Hunger Philippines (RAHP) to provide aid to communities in Manila affected by the recent typhoon and ongoing economic struggles.
This initiative is part of Sony Music Group’s global Season of Giving campaign, where the company and its artists give back to the communities in which they operate. The campaign underscores Sony Music’s commitment to making a positive impact worldwide, while supporting the regions where music is created and appreciated.
On November 7, 2024, Christmas came early for the children of Better World Tondo as Justin, the rising solo artist and member of SB19, visited to spread joy with a day full of games, performances, and nutritious meals. The kids were visibly thrilled as Justin serenaded them with his rendition of Maroon 5’s “Sunday Morning,” before delighting them with two more songs—his solo hit surreal and SB19’s Ikako.
Beyond his performances, Justin kept the excitement going with fun, interactive games like Bring Me, and personally served the children hearty menudo rice meals with papaya slices.
Justin expressed his gratitude for the opportunity to be part of the campaign, which aims to provide both food aid and a sense of joy through entertainment. “I’ve been involved in several advocacies before, but working with Sony Music Entertainment Philippines and RAHP has truly expanded my understanding of the power of using my platform for positive change,” he shared. “Seeing the children’s faces light up during my performance and personally serving them the food was incredibly fulfilling. This experience will stay with me, and I’m excited to be part of more initiatives like this in the future.”
Leni Renton, Program Lead at Rise Against Hunger Philippines, praised Justin’s warmth and generosity. “Justin connected with the children instantly. They enjoyed his performances and had so much fun playing games with him. This experience, made possible by Sony Music, will be a cherished memory for these kids for years to come. We are deeply grateful for their continued support.”
Renton also highlighted the importance of Sony Music’s Season of Giving initiative, not only for providing nourishment but for creating unforgettable moments. “Sony’s involvement is a powerful demonstration of their commitment to communities in need. They’ve given more than just meals—they’ve uplifted the spirits of these children, inspiring them through music and interaction with an artist they admire,” she added.
Through their support of the feeding program and live performances, Sony Music has created lasting memories and highlighted the importance of giving back. This collaboration exemplifies how music and kindness can make a profound difference, reinforcing the positive impact Sony Music Group continues to have on local communities.
