Genesis Jarilla, Consumer Connections Manager (Brand Manager) for Young Adults at NutriAsia, one of the Philippines’ leading food manufacturing companies, has been named one of the Top 12 Mansmith Young Marketers of 2024. This prestigious recognition, awarded by Mansmith and Fielders, Inc., highlights exceptional young marketing professionals who have made significant contributions to the industry.
The Mansmith Young Market Masters Awards (YMMA) is a highly respected program that honors creativity, innovation, and effectiveness in marketing. This year’s awardees represent the top talents shaping the future of Philippine marketing.
Genesis’ accolade is a testament to his remarkable work in brand management. His strategic initiatives, particularly the UFC Soups and UFC Fun Chow campaigns, have solidified NutriAsia’s brand presence in an increasingly competitive market. Through data-driven strategies, Genesis successfully connected with consumers, driving significant brand growth.
Under his leadership, UFC Soups doubled its market share between 2022 and 2023. Additionally, his efforts behind the UFC Korean Style Fun Chow Rice Mixes and the K-Sarap Campaign resulted in a 21% improvement in brand performance and achieved 41% category penetration for rice mixes across the country.
“We are extremely proud of Genesis and his well-deserved recognition as a top young marketing leader,” said Gretchen King, Senior Group Consumer Unit Head at NutriAsia. “His dedication, creativity, and strategic thinking are exemplary of the high-caliber talent we nurture. Genesis embodies the innovative spirit that drives NutriAsia, and we are eager to see him continue shaping the future of marketing in the Philippines.”
The Mansmith YMMA Awards not only celebrate individual success but also inspire future generations of marketers. As Co-Founder Chiqui Escareal-Go stated, the awards “have opened doors and created opportunities for our winners, motivating the next wave of marketers to strive for excellence.”
“I’m incredibly honored to be recognized by Mansmith,” said Genesis. “This award fuels my passion for building strong, purpose-driven brands that resonate with Filipino consumers. It motivates me to continue pushing boundaries and finding innovative ways to elevate our brands and connect with audiences on a deeper level.”
Genesis’ achievement further underscores NutriAsia’s commitment to fostering a culture of innovation and excellence. His recognition follows in the footsteps of other NutriAsia leaders, including Mansmith Market Masters Awards 2023 honoree Angie Flaminiano, President and COO, and 2016 Young Market Masters Awardee Gretchen King. These accolades highlight NutriAsia’s dedication to nurturing young talent and empowering them to succeed both within the company and in the broader industry.
Genesis’ recognition not only strengthens NutriAsia’s reputation for producing market-leading brands but also reinforces the company’s status as a hub for exceptional talent driven by a relentless pursuit of excellence.
