Generali Philippines Welcomes New President and Chief Executive Officer

Generali Life Assurance Philippines, Inc. (Generali Philippines) is delighted to announce the selection of Dr. Hak Hong Soo as the President and Chief Executive Officer.

Before taking on the role of CEO at Generali Philippines, Dr. Soo served as the Regional Head of Health and was a distinguished Executive Member of the International – Asia Regional Office. In this influential position, Dr. Soo spearheaded the efforts of the International – Asia Business Unit, fortifying the regional health sector and propelling the firm’s strategic business transformation. He also boasts a Ph.D. in Insurance, Economics, and Econometrics, and holds the esteemed status of an Associate Member of the Society of Actuaries.

Dr. Soo brings to the table a wealth of comprehensive technical and managerial prowess, spanning across product proposition and pricing, actuarial health portfolio and financial management, health business value chains, network and customer relations, and collaborations throughout the Asia region.

He takes over the reins from Reynaldo Centeno, who formally announced his retirement on December 31, 2022.

Jaime Anchustegui Melgarejo, CEO of Generali International, expressed his satisfaction, stating, “We are pleased to affirm Dr. Soo’s appointment and his exceptional aptitude for steering our expansion strategies in the Philippines. The Asia region stands as a pivotal driver of lucrative growth for our Group, and our unwavering commitment to nurturing our workforce underpins this endeavor.”

Rob Leonardi, International Asia Regional Officer, extended his congratulations to Dr. Soo, acknowledging, “Dr. Soo’s vast experience in the Asian landscape will indubitably play a pivotal role in guiding his new team and propelling our growth initiatives in the nation. I am firmly convinced that, under his sagacious leadership, Generali Philippines will continue to progress sustainably.”

Expressing his enthusiasm, Dr. Soo remarked, “I am genuinely exhilarated by my appointment within the Generali Group. Generali has entrusted me with the responsibility of fostering the growth of Generali Philippines and delivering exceptional service to our esteemed patrons in the country. Embracing the role of their Lifetime Partner, I am thoroughly confident that ‘We’ at Generali Philippines will persistently furnish enduring propositions, value-enriched services, and a compassionate experience.”

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