Leading mobile wallet push for cashless digital tourism
In a joint effort to advance countryside development through digitalization, GCash, the Philippines’ leading mobile wallet, has partnered with the Provincial Government of Bohol to launch their collaborative campaign, “Sulong Turismo,” with the aim of revitalizing the province’s tourism industry.
“Sulong Turismo” seeks to bolster the tourism sector by integrating digital payment solutions into local tourism campaigns. Popular tourist destinations under various local government units (LGUs) will be empowered to embrace convenient cashless payments for travel bookings, accommodations, and more. By leveraging these digital tools and showcasing their benefits, the campaign aims to enhance customer satisfaction, drive repeat visits, and invigorate the overall tourist experience.
GCash Chief Marketing Officer, Neil Trinidad, expressed their pride in being part of the “Sulong Turismo” initiative. Financial inclusion and economic growth have always been key goals for GCash, and they believe that partnerships with both the public and private sectors can present opportunities for safer, more secure, convenient, and profitable payment solutions that can boost the domestic tourism industry.
The campaign was officially inaugurated through a dynamic seminar and dialogue, where the advantages of a digitalized tourism industry were discussed, with a particular focus on LGUs with prominent tourist destinations.
The Department of Tourism (DOT) unveiled plans for infrastructure development, a dedicated tourism website, and a cutting-edge tourism app during the event. These initiatives aim to encourage tourism-related businesses to adopt digital payments, fostering growth and prosperity in the sector.
Tourism Secretary Christina Garcia-Frasco commended GCash’s efforts in promoting a digital ecosystem to support local tourism via a video message during the event. Distinguished guests at the event included Bohol Governor Hon. Erico Aristotle C. Aumentado, DOT Chief Tourism Officer Region 7 Dr. Gelena Asis-Dimpas, BSP Regional Head of Economic Affairs Greg Baccay, Philippine Information Agency Head Rey Anthony Chiu, Panglao City Vice Mayor Noel Hormachuelos, Tagbilaran City Mayor Jane Yap, and GCash Chief Marketing Officer, Neil Trinidad.
The concept of a tourism circuit was also presented during the event, encompassing a strategic route or itinerary that connects multiple tourist attractions within a specific region. This structured approach promotes the region’s diverse offerings and entices tourists to spend more time discovering unique destinations.
Governor Hon. Erico Aristotle C. Aumentado highlighted the active participation of local businesses, including micro, small, and medium-sized enterprises (MSMEs), market vendors, and transport groups, exemplifying the strong collaboration between the public and private sectors in propelling the region’s tourism industry.
By emphasizing the value of digital solutions in showcasing tourism sites, “Sulong Turismo” aims to streamline operations, enhance accessibility, and ensure sustainability, providing a seamless and enjoyable experience for both tourists and businesses alike. This strategic campaign is set to drive Bohol’s tourism industry to new heights, creating a dynamic and prosperous tourism landscape in the province.
