Nestled on the lively streets of Palatiw, Pasig City, ChellyRobert is a hidden gem offering an impressive selection of multi-brand furniture and electronics. Although its exterior may seem modest, the store reveals a spacious interior that extends upward, with semi-curved stairs leading to an inviting second floor.
Upstairs, ChellyRobert occupies a significant portion of the two-story building, featuring an extensive selection of party boxes, air conditioners, bed frames, a variety of chairs, and more. The spacious layout invites customers to explore every corner, as each turn reveals different products and brands to choose from.
The store’s name honors its founders, Roberto delos Santos Jr. and Rachelle Rose Abbu, a couple who have achieved remarkable success in just six years. Roberto transitioned from a sales role at Pasig Mega Market to the BPO industry, while Rachelle, also from the BPO sector, joined him in their business venture with resolute determination.
Their journey began with a bold and straightforward decision: to embark on their own entrepreneurial path. With years of sales experience under his belt, Roberto delos Santos Jr. ventured into the online marketplace. For six months, he devoted himself to building the online store, exploring promotional strategies through social media, connecting with suppliers, and crafting an engaging shopping experience. As the business grew, Roberto recognized he needed a partner and invited Rachelle Rose Abbu to join him.
“We need to try because if we don’t, nothing will happen. It’s risky, but it must be done. If you don’t fail, you won’t gain experience. You need to be brave,” Robert emphasized.
From Home-Based to High Street
Starting with just ten basic items, their business quickly expanded, especially during the COVID-19 pandemic. The growing demand led them to convert their home’s third floor into a makeshift warehouse. A year later, their success allowed them to rent their first official warehouse, marking a significant milestone.
The couple immersed themselves in every aspect of their business—from managing their online presence and handling customer interactions to personally delivering products and sourcing suppliers. Their dedication exemplifies a true labor of love, with both Robert and Rachelle embracing every challenge as part of their passion project. Their focus on continuous improvement reflects their commitment to their business’s upward trajectory.
“We didn’t expect it to turn out this way. We didn’t aim for anything extraordinary, but God blessed us beyond measure,” Rachelle shared.
A year after securing their warehouse, they took another bold step by opening their namesake physical store near the bustling Pasig Mega Market. What began as a two-person operation in a single-floor store has expanded to an eight-man team managing a two-story space. The transition from online to a physical presence underscores their strong partnership and commitment to growth.
Building a Community of Shoppers
ChellyRobert’s continued success is fueled by their focus on growth and enhancing customers’ lives with quality products and dedicated service.
“Our main goal is to ensure customers return by offering low prices and high-quality items. That’s our top priority. Being kind to customers also matters; it makes them return and creates a lasting impression,” Rachelle said.
Robert and Rachelle’s hands-on approach extends beyond transactions—they build meaningful relationships with every customer. This personal engagement has fostered customer loyalty and a network of satisfied patrons who often refer others to the store. Their responsiveness to feedback has led them to diversify their product offerings, including no-frost refrigerators and inverter air conditioners, further expanding their range and partnerships.
ChellyRobert values customer insights highly, using feedback to refine their product lineup and maintain high standards. Their commitment to listening, learning, and adapting has built a thriving business that remains responsive to market trends and customer needs.
Their vision for ChellyRobert is to become a renowned multi-brand, one-stop shop where customers feel welcomed and confident in their purchases. Their success is evident in the growing customer base, frequent referrals, and new partnerships. In a landscape dominated by micro, small, and medium enterprises (MSMEs), ChellyRobert stands out by prioritizing customer satisfaction and dedication.
Expanding Access with Installment Plans
Understanding that not every customer can make an immediate purchase, Rachelle and Robert offer installment plans through a partnership with UnaCash. This collaboration provides point-of-sale financing, boosting store traffic and making products more accessible to customers on tight budgets.
“We can offer installment plans with just one valid ID, which is a significant advantage,” Robert explained.
“It attracts customers, especially when cash is tight but they really want to buy items. Your approach matters; most customers still prefer installment options,” Rachelle added.
Their dedication to customer care extends beyond sales, supporting financing partners by monitoring installment agreements and assisting customers throughout the process. This commitment also applies to their brand associates, wholesalers, and payment solution providers.
“Initially, it’s about enduring the hard work. Don’t fear exhaustion; keep doing what you love. Spread the word, even to those who don’t know you. The more you work, the better you sell,” Robert advised.
“Teamwork is crucial for partners. Balance your roles—one in the field and the other in the office. Working as a cohesive team is key,” Rachelle added.
Visit ChellyRobert at #289 Market Avenue, Palatiw, Pasig City (Bovis Building) or on their Facebook page. ChellyRobert is also a partner merchant of UnaCash, offering both in-store and in-app financial solutions.
