Due to a human-centric vision, HONOR took over the foldable phone market globally while championing eye care technology
HONOR, a prominent global technology brand, is at the forefront of foldable innovation and advancements in eye comfort technology. This year, it has achieved an estimated 200% growth in overseas markets, demonstrating its leadership in these areas.
During the enlightening discussion titled “A New Intelligent World: What’s Next for Smart Devices” at the Fortune Global Forum 2023 in Abu Dhabi, HONOR emphasized its dedication to human-centric innovations.
Dr. Ray Guo, Chief Marketing Officer (CMO) of HONOR Device Co. Ltd., shared, “We strongly believe that human-centric innovations will unlock new potentials for the upcoming generation of smart devices. The shift toward foldables entering the mainstream, the integration of on-device AI leading to a transformative era, and the emphasis on human-centric technologies like eye comfort display technology are all enhancing the interaction experiences between humans and devices. From our standpoint, this signifies the next phase for smart devices.”
One million Foldable Phones Milestone
The World Health Organization (WHO) reports that over 2.2 billion individuals globally suffer from vision impairment or blindness, with at least 1 billion cases being either preventable or unaddressed. This critical concern became HONOR’s primary focus, leading to the integration of eye comfort display technology. With an investment exceeding $140 million in display technology R&D and the development of over 500 display-related patents, HONOR tackled this pressing issue.
Addressing historical user concerns associated with foldables—such as portability, durability, and battery life—was pivotal. Devices like the HONOR Magic V2 now boast the slim and lightweight profile of a standard flagship smartphone while delivering the immersive experience of a foldable screen. Rigorously tested to withstand at least 400,000 folds, the HONOR Magic V2 showcases exceptional durability and incorporates silicon-carbon battery technology for prolonged usage.
By resolving these consumer pain points, HONOR achieved a significant milestone, manufacturing 1 million foldables from its facility. The HONOR Magic V2 has emerged as the top-selling foldable in the Chinese market, capturing an impressive 25% share of the expanding foldable market as a single model, as reported by industry analysis firm Omdia.
This substantial leap in production scale underscores HONOR’s role in propelling the industry’s supply chain forward and signifies its maturation. Surpassing the milestone of 1 million units indicates a transition toward mass production characterized by enhanced automation and efficiency within the manufacturing process.
Unleashing the Potential of On-device AI
Furthermore, AI stood out as one of the most eagerly anticipated discussion topics. HONOR’s investment in AI spans several years, marked by the introduction of platform-level AI aimed at enriching the smartphone user experience through intention-based AI services. At the Qualcomm Snapdragon Summit in October, HONOR revealed that its forthcoming HONOR Magic6 smartphone will integrate On-device LLM, empowered by the Snapdragon 8 Gen 3 Mobile Platform. Embracing a hybrid AI approach, HONOR leverages on-device AI to curate personalized content and services while prioritizing user privacy by retaining data on the device.
For additional details and updates, individuals can explore HONOR’s website at www.hihonor.com or connect via social media platforms such as Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/), and TikTok Shop (Tiktok.com/@honorphilippines). To discover HONOR’s full roster of retail outlets, visit https://www.hihonor.com/ph/retailers/.
