Further growth in the digital platform industry seen
As the holiday season approaches, foodpanda Philippines is preparing for increased demand in the final quarter of the year by enhancing its services and initiatives for customers, delivery riders, and partner vendors. Managing Director Daniel Jaramillo sees this period as a prime opportunity to showcase the platform’s convenience while driving growth for its partners.
“Every year, reliance on delivery platforms strengthens, thanks to a young population, increasing confidence in online payments, and government support,” Jaramillo explained. “Our focus is to ensure seamless interactions within our ecosystem of customers, riders, and vendors, creating benefits for all.”
With the Philippine e-commerce market projected to reach $24 billion by 2025 and $39.5 billion (PHP 2.2 trillion) by 2028, foodpanda is poised to capitalize on this growth. What was once a niche trend has become a dominant business model, solidifying the platform’s position in the rapidly expanding digital economy.
Having joined foodpanda Philippines after roles at its regional headquarters and parent company, Delivery Hero, Jaramillo is optimistic about the platform’s potential for growth in the local market. “The Philippines is one of the fastest-growing markets in APAC, and I see enormous potential for long-term investment here,” he said. “We aim to support our ecosystem of vendors, riders, and customers with newly-enhanced services and initiatives as we expand further.”
Localized Strategies for Regional Growth
The Philippines’ unique geography presents opportunities to cater to diverse regional markets. Jaramillo emphasized the importance of tailoring promotions and services to specific areas. “Each region has distinct needs and buying habits, so we customize our deals and promos to build loyalty and meet local demands,” he explained.
Localized initiatives include exclusive discounts for local vendors and area-specific vouchers, helping to boost small businesses. “We also introduce special promo vouchers during local festivals to make these celebrations even more enjoyable for our customers,” Jaramillo added.
As consumer interest rises in various regions, foodpanda is expanding its footprint into underserved areas. While already present in provinces like Pampanga, Bulacan, Dagupan, Nueva Ecija, Batangas, and Cebu, the platform is further extending its reach within these areas to better meet growing demand.
“Our goal is to connect with more customers, especially in smaller cities and provinces, ensuring we deliver the convenience they expect while supporting community businesses,” Jaramillo concluded.
With the holiday season fast approaching, foodpanda Philippines is gearing up to meet the anticipated surge in demand during the final quarter of the year. By enhancing its services and launching targeted initiatives, the platform aims to benefit customers, delivery riders, and partner vendors alike. Managing Director Daniel Jaramillo sees this period as a pivotal opportunity to highlight foodpanda’s convenience while fostering growth for its partners.
“Each year, the reliance on delivery platforms increases, driven by a tech-savvy population, growing confidence in online payments, and government support,” Jaramillo said. “Our goal is to create seamless interactions between our customers, riders, and vendors, ensuring everyone benefits from our ecosystem.”
The Philippine e-commerce market, which is forecasted to reach $24 billion by 2025 and $39.5 billion (PHP 2.2 trillion) by 2028, presents a significant growth opportunity. From a niche offering, e-commerce has evolved into a dominant business model, and foodpanda is well-positioned to thrive in this rapidly expanding digital economy.
After holding key roles at foodpanda’s regional headquarters and parent company Delivery Hero, Jaramillo now leads the Philippine team with a strong vision for growth. “The Philippines is one of the fastest-growing markets in APAC, and I see tremendous potential for long-term investment here,” he shared. “We are committed to supporting our network of vendors, riders, and customers through innovative services and initiatives as we continue to expand.”
Tailored Strategies for Regional Markets
The Philippines’ diverse geography presents unique opportunities for foodpanda to address varying customer preferences across regions. Jaramillo stressed the importance of tailoring promotions and services to local needs. “Every region has distinct buying behaviors and preferences. By customizing our deals and promos, we aim to foster loyalty and better meet local demands,” he explained.
These localized efforts include offering exclusive discounts for area-specific vendors and launching targeted vouchers to support small businesses. “We also roll out special promo vouchers during local festivals, adding to the joy of these celebrations for our customers,” Jaramillo added.
In response to growing consumer interest in regional areas, foodpanda is expanding its reach to underserved locations. Already operational in key provinces like Pampanga, Bulacan, Dagupan, Nueva Ecija, Batangas, and Cebu, the platform is further extending its presence to cater to a broader audience.
“Our mission is to connect with more customers, especially in smaller cities and provinces, providing the convenience they seek while empowering community businesses,” Jaramillo concluded.
with opportunities to receive extra bonuses and other perks
Jaramillo expressed his gratitude for the dedication of the Ka-pandas, the freelance delivery riders who are integral to the digital platform industry. “This community plays a crucial role in ensuring seamless deliveries, and we are committed to supporting DHLPI in strengthening and expanding this group to maintain efficiency for our users over the long term,” he shared.
This Christmas, foodpanda is also giving back through its flagship sustainability initiative, Let’s Do Our Pau-rt (LDOP). The program focuses on combating hunger and reducing food waste by providing meal donations and Christmas bundles to underserved communities. To make it easy for customers to participate, app users can donate meals directly through the foodpanda app after placing their orders, extending the spirit of giving this holiday season.
Looking ahead, foodpanda is poised to deepen its presence in the e-commerce space by addressing the evolving needs of consumers, vendors, delivery partners, and communities. “Our goal is to adapt to the ever-changing demands of the digital landscape and local market, and we are committed to being a lasting partner in this journey,” Jaramillo concluded.
