Fly & Save: AirAsia Philippines Launches Lifesaving Blood Drive

AirAsia Philippines is not only revolutionizing air travel but also making a significant impact in the lives of many Filipinos by hosting a bloodletting drive at the airline’s RedPoint headquarters in Pasay City.

In partnership with the Philippine Red Cross (PRC) and the Philippine Air Force (PAF), over 200 Allstars and PAF personnel participated in the event, responding to the urgent call for blood reserves by the Department of Health (DOH) and PRC.

“Our core value of making a difference goes beyond the skies. We’re not just transporting passengers; we’re transporting hope. For the first time, AirAsia came together as one with the Philippine Red Cross and Philippine Air Force to boost efforts to meet the rising demand for national blood reserves. The blood units collected will surely help our kababayans in need,” stated AirAsia Philippines CEO Ricky Isla.

Throughout the years, the World’s Best Low-Cost Airline has forged strong partnerships under its AlwaysReady: Anytime, Anywhere CSR program with the Philippine Red Cross (PRC) and the Philippine Air Force (PAF), showcasing their commitment to community service and love for the country.

Since 2015, AirAsia has conducted more than 10 blood donation drives in collaboration with the PRC. AirAsia’s partnership with the PAF, established in 2019 as a 1st Airlift Wing Reserve unit, has achieved significant milestones, including being recognized as the Best Reserve Unit nationwide.

“We thank AirAsia and the Philippine Air Force for their commitment to supporting our mission of saving lives. Through your annual blood donation drives, you have once again proven that AirAsia does more than just bring Filipino families together across distances. We commend your commitment to helping many Filipinos in urgent need of blood, including children, cancer patients, mothers giving birth, and accident victims, reunite with their loved ones once again,” said Philippine Red Cross Secretary General Dr. Gwen Pang.

The “Donate Blood, Save Lives” initiative by AirAsia, PAF, and PRC aims to help increase the Red Cross’ blood bank reserves, supporting the agency’s target of covering 70% of the country’s blood demand this year. The activity also seeks to encourage more people to donate blood, especially since blood donations have seen a decline since 2020.

Apart from saving the lives of beneficiaries, donating blood also provides health benefits to donors by reducing the risk of heart and liver diseases, lowering cholesterol levels, and promoting the production of new blood cells.