Fresh Formula is a local skincare brand owned by Nina Ellaine Dizon- Cabrera the owner Chief Executive Officer of Fresh Formula and Colourette Cosmetics. Unfortunately, last September 29, 2021, Nina Cabrera announced the discontinuation of the brand to give way to its sister company Colourette Cosmetics.
According to Nina Ellaine Dizon- Cabrera, Fresh Formula was the irony of her first business Fairness and Flawless which she dissolves as well for it doesn’t fit with her perspectives and beliefs anymore. They are both a skincare brand yet their marketing strategy to the market differs.
Fresh Formula does not invest in your insecurities but rather encourages you to love and accept yourself while Fairness and Flawless emphasize your flaws in order for the consumers to be convinced that their products are relevant and needed.
Even being a starting brand Fresh Formula had several achievements. Last 11.11.20 Sale, Fresh Formula was no.2 in the skincare category, while no.1 local skincare brand in Shoppee on 12.12.20 Sale and etc.
According to Nina Ellaine Dizon- Cabrera, Fresh Formula is doing well in terms of numbers and sales. However, she wants to focus on its much bigger company, Colourette Cosmetics.
“These things don’t make sense now, but will in the future.”
Nina Ellain Dizon- Cabrera
Fresh Formula will only be operating till December of 2021. Thus, fans and followers of the brand rush and hoard their favorite products last 10.10.21 Sale before the brand dissolves.
