Safeguard now gives you soft skin feel along with superior germ protection!
Who could have imagined that something as essential as germ protection could also be infused with fun? Leading the charge in antibacterial hygiene, Safeguard, the Philippines’ top antibacterial soap, introduces #SafeguardShowersaya to Filipino households with its latest offering: the NEW Safeguard White Camellia!
Bringing joy and uncompromising germ protection to moms and families, the NEW Safeguard White Camellia made its grand debut at this year’s Panagbenga Festival, renowned as the country’s premier annual floral celebration. Adorned on a float showcasing the brand’s latest innovation, Safeguard captivated the attention of over 32,000 spectators, more than 300,000 residents of Baguio, and millions of online viewers who enthusiastically joined the ShowerSaya experience through live streams of the event.
“Introducing Safeguard White Camellia at the Panagbenga Festival, the Philippines’ most vibrant and celebrated floral event, is indeed serendipitous,” remarks Jus Nuque, Safeguard Brand Director. “We are thrilled to unveil Safeguard White Camellia, our most significant innovation in years, to every Filipino household. This groundbreaking antibacterial soap elevates the standard with its gentle skin protection and enduring fragrance. Mothers will delight in discovering that the beloved soap they’ve trusted for years not only shields their families from germs but also offers a luxurious, pleasurable bathing experience for the entire family.”
Safeguard White Camellia showcases an enhanced soap formula enriched with Camellia flower extracts, delivering the germ-killing protection we rely on from the brand while offering a delightful soft skin feel. With Safeguard White Camellia’s #SoftSkinProtection, we no longer have to compromise between safeguarding our families from germs and enjoying beautifully soft skin.
The Flower of the Festival
The spotlight of this year’s flower parade was undeniably on the #SafeguardShowerSaya float, which clinched the title of BEST FLOAT (1st Runner Up) in the Medium Float Category, surpassing 30 other brands from various industries. Adorned with delicate white and blue flowers, the float featured a bathtub and shower, offering a unique representation of the ShowerSaya experience that only Safeguard White Camellia can provide. Gracing the floral bathtub were Ms. Baguio 2022, Ghenesis Latugat, and Baguio-based Internet mom, Joan Rizalino, spreading the infectious #SafeguardShowerSaya vibe throughout the parade route.
The float parade culminated at Melvin Jones Grandstand, where #SafeguardShowerSaya stations awaited thousands of festival-goers. Designed to delight moms and their families, each station featured engaging game mechanics, allowing participants to experience the #SoftSkinProtection of the NEW Safeguard White Camellia. Adding to the excitement, attendees had the opportunity to win not just one or two, but up to FOUR packs of Safeguard White Camellia for FREE.
From the moment the #SafeguardShowerSaya stations were unveiled, the festivities continued nonstop. The booths remained bustling with lines of cheerful and eager moms and families throughout the event. At the ABS-CBN Karavan on March 1, hundreds of attendees joined in the ShowerSaya dance and relished special Safeguard gift packs. In Baguio, it wasn’t just flowers blooming, but also abundant smiles and laughter, making the #SafeguardShowerSaya celebrations truly memorable!
ShowerSaya in Baguio and Beyond
The excitement from Baguio extended online as the #SafeguardShowerSaya frenzy garnered over 11 MILLION engagements (at the time of writing)! Participants of the ShowerSaya festivities eagerly showcased the #SoftSkinProtection of the new Safeguard White Camellia to their TikTok followers, spreading the joy of germ protection with style and flair.
Renowned TikTok personalities such as Panginoon ng Kababawan, Ychan Laurenz, and Devi Descartin expressed their delightful surprise upon realizing the unexpected truth about germ protection—that with Safeguard White Camellia, it can actually be enjoyable!
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Crafted for moms and EVERY member of the family, we’re confident you’ve already spotted it at least once on your FYP!
So what are you waiting for? Join the #SafeguardShowerSaya now because the whole family is sure to enjoy with the NEW Safeguard WHITE CAMELLIA! Now available at your favorite store!
