TCL, a global leader in consumer electronics and one of the world’s top two TV brands, is strengthening its commitment to innovation and enhancing everyday life through cutting-edge technology. While maintaining its dominant position in the TV market, TCL is now making significant strides in the smart home solutions arena, expanding its portfolio to include air conditioners, washing machines, refrigerators, and audio equipment.
Under the leadership of newly appointed CEO Peter Chen, TCL is setting a new benchmark for modern home living. “My vision is to solidify TCL’s presence across these categories, ensuring that we continue to innovate and enrich the lives of consumers worldwide. As we expand globally, my goal is for TCL to remain a top innovator in consumer appliances, consistently meeting and exceeding our customers’ evolving needs,” Chen shared.
With nearly a decade of experience at TCL, Mr. Chen has played a key role in the company’s transformation from an emerging player to a dominant force in the TV industry. His leadership has been pivotal in building market share and establishing TCL as a globally recognized brand. However, Chen’s aspirations for the company extend far beyond its current achievements, aiming to shape the future of smart home living.
This year, TCL is focusing on global expansion and continued product innovation, revolutionizing home appliances with cutting-edge technology that enhances comfort, convenience, and efficiency. The success of the TCL White Lines category stands as a testament to these advancements.
As of May, TCL has secured the top spot in the air conditioner market in terms of sales volume. Additionally, the company holds the No. 1 position in the split-type air conditioner category for both year-to-date 2023 and 2024 in retail stores, based on market research from TRS Research.
In the refrigerator category, TCL has effectively tailored its products to meet various market demands, with top-mounted models capturing significant market share. This targeted strategy allows TCL to address diverse consumer preferences with precision.
In the washing machine segment, TCL has made a notable impact by offering a versatile and high-quality product range. Their focus on high-end top-load models, paired with competitive pricing, has driven their success. Additionally, TCL provides a variety of options, including top-load and twin-tub models, catering to a wide array of customer needs and preferences.
TCL’s commitment to delivering cutting-edge technology that seamlessly integrates into everyday life has earned it the No. 1 share in front-load washing machine sales in retail stores across the Philippines. Based on cumulative market share data from TRS Research, TCL achieved this milestone from early 2023 through June 2024. This accomplishment underscores TCL’s dedication to providing high-quality, affordable products that cater to the needs of its customers.
“These targeted strategies have been key to driving our market share growth, highlighting TCL’s focus on innovation and customer satisfaction across all White Lines categories,” said CEO Peter Chen.
As part of its broader strategy, TCL is not only focused on global growth but is also at the forefront of sustainability and environmental stewardship. This year, the company has integrated advanced energy-saving technologies into its appliances, helping consumers reduce energy consumption and lower utility bills. TCL’s goal is to enhance the efficiency of its products while supporting eco-conscious consumer choices.
“Our commitment to sustainability motivates us to continuously innovate eco-friendly designs and practices that minimize our environmental footprint,” Chen added. “We believe in using technology to improve lives, solve everyday challenges, and bring joy to families. By embracing these principles, we hope to inspire individuals to achieve greatness while contributing to a safer and healthier planet.”
Elevate your home experience with TCL White Lines Appliances, where comfort, efficiency, and sustainability come together to create a new standard of living.
