Global market intelligence provider International Data Corporation (IDC) has recognized Epson as the leading brand in the ASEAN large format printing market for 2022. This achievement highlights Epson’s commitment to quality and innovation, positioning it as the preferred partner for customers seeking high-quality large-format printing solutions across various applications and production needs.
According to the IDC Worldwide Quarterly Industrial Printer Tracker 2022 Q4, Epson captured an impressive 10 percent market share in the ASEAN region for large format printers with solvent, eco-solvent, and latex ink. Additionally, Epson secured a remarkable 43 percent market share for textile large format printers and a commendable 19 percent market share for large format graphic printers.
Tomohito Morikawa, Regional Director of Commercial and Industrial Products at Epson Southeast Asia, expressed the company’s dedication to meeting user needs through continuous innovation. He emphasized Epson’s commitment to printing excellence, evident in the proprietary technology integrated into their large format printers. This technology enables Epson’s products to meet the diverse demands of customers across various printing requirements and environments.
Epson’s success stems from its relentless pursuit of superior print technology, consistent print quality, and ongoing product development. The latest addition to their lineup, the SureColor SC-F6430/H, is a high-performance solution designed for small to medium-sized textile production. This printer allows users to create vibrant prints using violet and orange dye sublimation inks. It also features Epson’s Integrated Ink Pack system, offering a 45 percent increase in ink capacity compared to its predecessors.
The SureColor SC-V7000 UV Flatbed Signage Printer represents Epson’s first UV flatbed large format printer, enabling top-notch quality and color-consistent prints on various materials such as wood, metal, and glass. This printer broadens application options for users. In line with Epson’s commitment to sustainability, the SC-V7000 utilizes GreenGuard Gold certified UV inks, meeting internationally recognized standards for emissions.
Epson’s unwavering focus on reliability and superior print quality has solidified its leadership position in the ASEAN region. Patented technologies like PrecisionCore and MicroTFP printheads facilitate high-speed and precise printing to meet users’ diverse needs. Epson’s emphasis on digital textile printing technology offers benefits such as cost savings, customization, and on-demand printing while minimizing potential wastage.
With the increasing demand for graphics post-pandemic, Epson sees growing opportunities throughout the ASEAN region. The company remains dedicated to innovation, continuing to develop products that meet evolving user requirements while maintaining the exceptional print quality and reliability for which Epson is renowned.
