Entravision MediaDonuts, a company providing advertising, media, commerce, and ad-tech solutions, has partnered with ShopBack, Asia-Pacific’s leading shopping and rewards platform. The partnership will enable Entravision MediaDonuts to sell ShopBack’s premium online ad placements to brand advertisers in 10 different markets across the region.
ShopBack, founded in 2014, operates as a gateway for merchants, brand partners, and customers to benefit mutually. Merchants pay commissions for transactions made via ShopBack, which are then shared with customers as “Cashback”.
With over 35 million users in Hong Kong, Korea, Vietnam, Australia, Thailand, Taiwan, Philippines, Indonesia, Malaysia, and Singapore, ShopBack has driven incremental sales and revenue for over 10,000 merchant and brand partners.
According to Prashant Kala, APAC General Manager for Advertising Sales, ShopBack has seen significant growth over the past two years, and the partnership with Entravision MediaDonuts will help connect with more potential partners looking for cost-effective media offerings.
Advertisers can now connect with smart shoppers from across the region, thanks to ShopBack’s unique proposition and Entravision MediaDonuts’ expertise. The CEO of Entravision MediaDonuts, Pieter-Jan de Kroon, stated that the partnership will allow the company to support advertisers and agencies in building sophisticated commerce media strategies, leading to business outcomes and GMV growth. The commerce media industry is expected to grow to a USD 160 billion industry by 2027.
