Produced exclusively for Spotify, ENHYPEN’s latest release delivers their rendition of BTS’s “I NEED U” – with a twist.
ENHYPEN, the formidable force in K-pop, has just unleashed their latest gem on Spotify: the K-Pop ON! Single featuring their moving rendition of BTS’s “I NEED U.” Produced as part of Spotify’s K-Pop ON! First Crush campaign, this track kicks off a series of Spotify-exclusive covers by top-tier K-pop artists, each paying homage to the senior artists who ignited their passion for the genre.
Beyond a mere tribute to the roots of every K-pop fan’s journey, which often began with that first captivating artist, Spotify’s K-Pop ON! First Crush campaign aims to unite fans worldwide over their shared love for K-pop music and the trailblazing artists who pioneered it.
Launched to commemorate the anniversary of K-Pop ON!, Spotify’s global flagship K-pop playlist dedicated to showcasing the best of the genre, this campaign highlights the playlist’s impact. Since its inception in 2014, K-Pop ON! has been “saved” by over 5.3 million Spotify users worldwide and has garnered billions of streams for Korean artists.
In ENHYPEN’s rendition of “I NEED U,” they infuse laidback acoustic instrumentals with an Afro-rhythm twist, replacing the original’s electronic synth sounds. While offering a mellower take on the track, the members deliver the song’s emotions with sincerity, showcasing their group’s unique style and charm.
“This Spotify K-Pop ON! Single holds great significance for us. Not only does it bring our fans, ENGENEs, a new track, but it also allows us to share our K-pop origins through a beloved song,” said ENHYPEN. “We’re grateful for Spotify’s continuous support of our music, and it’s an honor to contribute to its K-Pop ON! Anniversary celebrations. We hope listeners enjoy our rendition of ‘I NEED U,’ and we’re excited to hear their First K-Pop Crush stories too!”
Since their debut in 2020, ENHYPEN, comprised of JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI, has been captivating audiences worldwide. Their music transcends language and cultural barriers, earning them over 8.7 million monthly listeners on Spotify and landing them as the fifth most-streamed K-pop Boy Group on Spotify Wrapped in 2023.
To provide fans with deeper insights into ENHYPEN’s First K-Pop Crush and their rendition of “I NEED U,” Spotify is gearing up to release a series of exclusive bonus content on its K-Pop ON! Video Podcast and YouTube channels. Scheduled for release on February 17, a performance video of their Spotify K-Pop ON! Single will debut, followed by a special episode on February 19 where Spotify and ENHYPEN members reminisce about the group’s early days with K-Pop. Then, on February 21, K-Pop ON! will treat listeners to a behind-the-scenes look at the Making Of ENHYPEN’s rendition of “I NEED U”.
Don’t miss out on experiencing “I NEED U – Spotify Singles” by ENHYPEN, available on Spotify’s K-Pop ON! (온) Playlist.
