SilverWorks, the foremost purveyor of exquisite sterling silver jewelry in the Philippines for over three decades, is poised for a resounding resurgence that signifies a transformative movement. This movement seeks to rekindle its relevance by seamlessly uniting generations, both young and old, through an enduring expression of style.
In the wake of the launch of its Retro Collection, the brand is jubilantly commemorating its 33rd year with a spectacular celebration set to unfold from November 3 to 5, 2023, at the Trinoma Cinema Lobby.
This three-day extravaganza brims with engaging activities for valued customers, esteemed personalities, and all those who have shared in the brand’s remarkable journey through the past three decades of commemorating significant style milestones.
Patrons can indulge in retail therapy at the SilverWorks kiosk, have their ears adorned with precision at the piercing salon, and witness the live customization of their jewelry in the dedicated workshop area.
The event promises an array of captivating performances, featuring the roller-skating ensemble Spinners, dance troupes from various educational institutions, accomplished fashion designers, and a roster of VIP guests from both within and outside the SilverWorks family. They will come together to pay homage to SilverWorks’ past campaigns, while keeping the spotlight firmly on the brand’s latest release.
According to Louie Gutierrez, the CEO of the brand, regarding the Retro Collection, “These pieces are a direct reflection of our treasure trove of distinctive statement jewelry. While they may have their origins in decades past, they are by no means relics of a bygone era. Fashion trends have a cyclical nature, and popular styles from the past are resurging in the present. It wouldn’t be surprising to see them shape the future.”
The same sentiment applies to SilverWorks’ own history and diverse clientele. Catering to countless generations of fashion innovators and life enthusiasts, the brand is poised to usher in a new era, one that seamlessly melds the style of yesteryears with the sensibilities of the present, all with the intention of leaving an indelible mark that reverberates into the future – welcoming the GenSW.
“Today’s generation is all about championing causes they believe in – causes that serve the greater good. Playing it safe is no longer sufficient; one must stand up and voice their convictions to truly stand out,” Gutierrez asserts. “But while they champion causes, they also know how to have fun and celebrate their youth.”
SilverWorks officially welcomed and embraced the GenSW on August 15. The brand assures a roster of exciting developments on the horizon, from the expansion of the Retro Collection to comprehensive store makeovers and exciting collaborations that are sure to reinstate SilverWorks as a prominent name among the fashion-forward new generation. This amalgamation of nostalgia and revival is destined to be a memorable and influential movement.
Stay updated with SilverWorks by following their social media platforms and visiting their stores in your vicinity.
