In an exciting collaboration, a skilled group of fourth-year students from the Polytechnic University of the Philippines’ Department of Advertising and Public Relations (PUP-DAPR) is teaming up with Innity Philippines to host an exclusive seminar-workshop titled GEAR UP: Navigating Media Planning and Buying in a Digital World. After two years of virtual engagements and webinars, this event is set for December 5, 2023, at the PUP-COC Audio Visual Room, marking its triumphant return with a focus on Digital Media Planning and Buying.
This seminar-workshop aims to lead participants through the core principles of digital media planning and buying, offering insights into the strategic distribution of content across diverse channels. Attendees will acquire both theoretical understanding and practical skills to navigate the constantly evolving digital landscape. A primary goal is to empower participants with the ability to make informed, data-driven decisions. Through this hands-on approach, attendees will be well-equipped to tackle the challenges presented by the contemporary media landscape.
Beyond its theoretical teachings, GEAR UP serves as a crucial link between academic knowledge and the demands of the industry. It presents a unique opportunity for individuals to gain invaluable real-world insights and hands-on experiences, providing a distinct advantage in their future careers in advertising and public relations.
Ahead of the event, the organizers partnered with Red Images, the official studio collaborator known for delivering top-notch, enduring photography services in an exclusive photoshoot. GEAR UP is proudly presented by IN2IT cosmetics, renowned for offering world-class beauty solutions to Filipinas, promoting confidence and comfort. Special recognition is extended to esteemed media partners and event sponsors, whose unwavering dedication and support highlight a mutual commitment to initiatives that bolster education and raise industry benchmarks.
For the latest updates about the event, visit their Facebook Page for more information and updates on the happenings.
