Eden Cheese has been a cherished part of Filipino holiday celebrations for generations, adding its signature creamy, malinamnam flavor to Noche Buena staples like Pinoy-style spaghetti, baked macaroni, leche flan, and pichi-pichi. This year, Eden Cheese deepened its commitment to spreading holiday cheer with its Bundle of Joy initiative.
The Bundle of Joy is a special multi-pack of 160g Eden Cheese, available exclusively on Shopee, Lazada, and TikTok Shop. Through a partnership with World Vision Philippines’ annual Noche Buena Project, every purchase of a Bundle of Joy contributed to providing Noche Buena packs for families in need.
Each pack included a generous helping of Eden Cheese, ensuring that over 23,000 families across the Philippines enjoyed festive and flavorful meals on Christmas Eve. Filled with essential holiday groceries, these packs were delivered to beneficiary families by December 24, allowing them to celebrate the true spirit of Noche Buena.
To amplify the holiday spirit, Eden Cheese hosted festive busking events in key locations: Greenfield District in Mandaluyong (Nov. 16), Cebu IT Park (Nov. 23), and Ayala Azuela Cove in Davao (Nov. 30). These events featured live Christmas carols performed by local artists, including Eden Cheese’s own Christmas anthem. Guests delighted in festive music, delicious food, and quality time with loved ones while learning about the Bundle of Joy initiative and World Vision’s Noche Buena Project.
“Food, music, and sharing are at the heart of a Pinoy Christmas,” said Mark Banawa, Marketing Manager of Eden Cheese. “The Bundle of Joy initiative is a modern and heartfelt expression of Eden’s Christmas mission. It perfectly aligns with World Vision’s goal to help kumpletuhin ang Pasko for Filipino families in need.”
World Vision Philippines National Director, Dr. Harvey Carpio, shared, “Our partnership with Eden Cheese reflects our shared mission to spread joy and hope to families who need it most. This collaboration has made the season brighter and more meaningful.”
Eden Cheese’s Bundle of Joy initiative successfully delivered the spirit of Saya ng Kumpletong Pasko to thousands of families. “Thank you to everyone who joined us by visiting our events or purchasing the Bundle of Joy. Together, we brought the feeling of Saya ng Kumpletong Pasko to over 23,000 Filipino families,” added Banawa.
Looking ahead to 2025, Eden Cheese promises more exciting events, delicious recipes, and joyful moments for Filipino families. Stay updated by following Eden Cheese on social media for the latest news and celebrations.
