Celebrating 30 years of dedicated service, EastWest Bank is excited to kick off its year-long anniversary celebration this August. As the banking arm of Filinvest Development Corporation, a leading conglomerate in the Philippines with interests spanning real estate, hospitality, tourism, power generation, and sugar, the Bank continues to uphold the Gotianun legacy of entrepreneurial spirit, perseverance, integrity, and innovation, delivering tailored banking solutions to its diverse clientele.
Reflecting on its three-decade journey, EastWest Bank has successfully merged the traditional warmth of the East with the innovative mindset of the West. Since its founding in 1994, EastWest Bank has evolved into one of the Philippines’ top universal banks, renowned for its customer-focused approach and cutting-edge financial solutions that have helped countless Filipinos achieve their financial aspirations.
“EastWest Bank’s 30-year journey has been defined by our unwavering commitment to excellence. We take pride in our legacy and are eager to continue enhancing the financial well-being of our clients with our innovative banking solutions,” said Jacqueline S. Fernandez, President of EastWest.
EastWest Bank’s dedication to excellence is further validated by numerous awards recognizing its achievements in digital banking and customer service, including:
2024:
- Best Private Bank (EastWest Priority) by Global Finance Magazine
- Best Wealth Manager – Philippines at The Asset Triple A Private Capital Awards
- Outstanding Digital CX in Banking App Platform (Komo) at The Digital Banker’s Digital CX Awards
- Outstanding Digital CX Transformation in Insurance (EastWest Ageas) at The Digital Banker’s Digital CX Awards
- Mobile Banking & Payment Initiative of the Year – Philippines (ESTA) from Asian Banking and Finance
2023:
- Best Credit Card Philippines (EastWest JCB) by The Asian Banker
- Best Priority Banking Experience (EastWest Priority) at the International Finance Magazine (IFM) Awards
2022:
- Best CSR Initiative (Magenta Race) from The Digital Banker
The Bank’s year-long 30th Anniversary celebration will be marked by several key activities:
- Launch of the New EasyWay App
As EastWest Bank celebrates its 30th Anniversary, the Bank is excited to unveil a new campaign for its digital banking platform, EasyWay. This platform is set to revolutionize banking for its retail customers, offering unprecedented convenience and seamless service. Actor Donny Pangilinan will be the face of EasyWay, underscoring the campaign’s focus on simplicity and efficiency for the tech-savvy market. The central message, ‘Sit, Bank, and Relax,’ highlights the effortless and stress-free experience of banking from your phone. EastWest Bank aims to boost brand visibility and service awareness while attracting new customers to its platform.
“Our 30th anniversary marks not only a celebration of our achievements but also a reaffirmation of our commitment to ongoing improvement and innovation,” said Jerry G. Ngo, CEO of EastWest Bank. “The launch of EasyWay and our forthcoming initiatives across both physical and digital channels are just the beginning of many exciting developments ahead.”
- Digital Innovation and Enhanced Services
As part of its ongoing commitment to innovation, EastWest Bank is showcasing its latest digital initiatives designed to enhance convenience and accessibility for its customers. These initiatives include the EastWest System Tech Assistant (ESTA), EW Pay, Komo, the launch of EasyBiz and EastWest Business Class, and the EastWest Ageas brand awareness campaign.
ESTA offers a comprehensive suite of features equivalent to a mobile app or web portal for EastWest credit card services. Users can monitor real-time transactions and balances, view unbilled, current, and historical transactions, and request limit increases, supplementary cards, and points redemption. The platform also provides real-time account locking and unlocking for enhanced security, immediate installment conversions, and on-the-spot updates to customer information. Additional features include promotions search, customer service support ticket submission with two-way communication, and querying EastWest credit card product features through ChatGPT.
EW Pay allows EastWest VISA credit cardholders to make contactless transactions at merchant point-of-sale (POS) terminals using their NFC-capable Android phones instead of physical credit cards.
Komo is a fully digital banking service powered by EastWest Rural Bank, enabling customers to open and manage their accounts entirely online. From account opening to card blocking, all services are accessible via the mobile app, eliminating the need for physical branches.
EasyBiz is designed specifically for small and medium-sized enterprises (SMEs), offering business owners tools and resources for efficient financial management, including accounting, invoicing, payroll, and expense tracking. This solution helps SMEs focus on business growth by simplifying financial operations.
EastWest Business Class is tailored for entrepreneurs and business owners, providing a range of perks to enhance their experience and allow them to concentrate on their personal lives while EastWest manages routine business operations. This segment includes personalized services from dedicated relationship officers, priority service at EastWest Stores, and exclusive cash management services such as payroll processing, automated payments, and check collection. Entrepreneurs can also enjoy special discounts at restaurants and coffee shops, as well as preferential rates at sports centers and golf courses.
EastWest Ageas, a joint venture between Ageas, a leading international insurance group from Belgium, and EastWest Bank, is celebrating both its own milestones and Ageas’s 200th anniversary this year. To mark this occasion, EastWest Ageas is launching the “What’s Your Purple?” campaign. This campaign focuses on brand awareness, memorability, and differentiation, highlighting EastWest Ageas as a PURpose-driven and PeoPLE-centered (Pur-Ple) company, reflecting its core values and commitment to its customers.
- Exclusive VIP Events Across the Philippines
To honor and show gratitude to EastWest’s valued clients, the Bank will host exclusive VIP events in Manila, Cebu, and Davao. As a Filipino company for Filipinos, these gatherings will offer clients a unique networking opportunity with EastWest executives and partners, featuring local talent, cuisine, and art to celebrate its shared success through the years.
- Wellness Initiatives to Elevate Lifestyles
More than just empowering clients financially, EastWest ensures the overall well-being of its valued customers. Promoting wellness is a key part of its 30th Anniversary celebration, and to encourage health and wellness, EastWest is organizing a marathon open to all in partnership with RunRio, along with exclusive golf tournaments for its affluent customers.
- This series of events kicked off with the Bank’s Golf Invitational at Mimosa Plus last May 31 2024, marking the beginning of a series of engaging activities. These initiatives are designed to provide a platform for clients to enjoy and participate in various wellness activities, fostering a sense of community and well-being. Through these events, EastWest aims to encourage a healthy lifestyle while offering unique experiences for all its clients.
- EastWest and the Community
In line with its commitment to Corporate Social Responsibility (CSR), EastWest Bank is partnering with the Kasuso Foundation, an organization dedicated to supporting breast cancer patients and survivors. This collaboration focuses on raising awareness, providing essential medical assistance, and supporting the emotional well-being of those affected by breast cancer.
In alignment with its Corporate Social Responsibility (CSR) goals, EastWest Bank is teaming up with the Kasuso Foundation, an organization devoted to aiding breast cancer patients and survivors. This partnership aims to increase awareness, deliver critical medical support, and enhance the emotional well-being of individuals affected by breast cancer.
- Commitment to Education
EastWest Bank’s Employee Relations Council (ERC) and its volunteers recently held their annual Brigada Eskwela outreach at Baguio Central School during the enrollment period. This initiative featured a financial literacy workshop for teachers and parents, along with the distribution of school supplies to students. This effort underscores the Bank’s commitment to community and education. Additionally, the team visited EastWest Stores to evaluate employee well-being and store conditions, further demonstrating the Bank’s dedication to its workforce and community.
Beyond community outreach, EastWest Bank’s commitment to education is evident through EastWest Rural Bank’s Teachers’ Loan program. This initiative provides educators with a financial solution that includes competitive rates and flexible terms. With loan amounts up to PHP 1 million, the program supports educational expenses, personal needs, and professional development. Its straightforward application process, fast approval, and minimal requirements make it a convenient option, reinforcing EastWest Rural Bank as a trusted partner in helping educators achieve their goals.
Looking ahead, EastWest Bank is set to enhance its social responsibility efforts by initiating new projects and partnering with additional charitable organizations. Through these diverse initiatives, the Bank aims to extend its impact and continue making significant contributions to society.
- Exclusive Promos for EastWest clients Credit Cards
EastWest Bank is thrilled to announce a range of exclusive promotions for its credit card customers as the second half of the year begins. Cardholders can enjoy discounts of up to 50% on dining and leisure activities at top establishments both within and outside Metro Manila. From dining at California Pizza Kitchen, North Park, Admiral Club Manila Bay, and Firehouse Pizza at Crimson Hotel Filinvest City Manila, customers can experience significant savings and enhance their dining experiences without overspending.
In Cebu, additional discounts are available at AKA by Naoki Eguchi at Crimson Resort and Spa Mactan, Chikaan sa Cebu, Puso Bistro and Bar, and The Abalone at Jpark Island Resort. In Davao, cardholders can take advantage of special rates and discounts at Acacia Hotel, Apo View Hotel, Club Samal Resort, and Park Inn by Radisson.
Moreover, from August 1 to 31, 2024, cardholders can enjoy PHP 7 off per liter on all Euro 5 fuels at Unioil, making road trips more economical with this exclusive fuel discount. With these promotions, EastWest Bank ensures that its cardholders have access to exceptional deals across the Philippines.
- Deposits
EastWest Bank is offering up to 130,000 miles to Super Saver and Super Checking account holders, and up to 300,000 miles for EastWest Priority clients through incremental increases in their Month-to-Date Average Daily Balance (MTD-ADB). Customers can earn Philippine Airlines Mabuhay Miles or Singapore Airlines KrisFlyer Miles for every PHP 500,000 increase in their incremental MTD-ADB. This promotion runs until August 31, 2024. To take advantage of this offer, customers can visit the nearest EastWest Store or contact their EastWest Priority Relationship Manager.
- Store Upgrades for a Better Customer Experience
EastWest is thrilled to unveil the revitalization of its stores, with the Beaufort Store taking the lead as the first to showcase these exciting updates. This strategic initiative kicks off a broader plan to enhance EastWest Stores in key locations, underscoring the Bank’s dedication to excellence and innovation. This transformation aims to provide clients with immersive services and empower them to shape their financial futures with a personalized touch.
- EastWest Bank Going Further for the Philippines
“As we mark 30 years of dedicated service, we are committed to our mission of empowering Filipinos with innovative financial solutions and exceptional customer service,” said Chairman Jonathan T. Gotianun, as the Bank anticipates an exciting year ahead. “Our ongoing efforts are a testament to our dedication to fostering financial empowerment and building a brighter future for everyone.”
As EastWest Bank celebrates this milestone, it continues to innovate and deliver outstanding banking solutions tailored to the diverse needs of its customers. The Bank’s commitment to providing valuable rewards and superior service remains central to its initiatives.
Join us in celebrating this anniversary and explore how EastWest Bank can enhance your financial and lifestyle experiences. For more details on our anniversary events and initiatives, please visit EastWest Bank.
