Manila, Philippines – August 28, 2024: EastWest Bank unveils the EastWest EasyWay App, a groundbreaking mobile banking platform designed to simplify and elevate the banking experience for Filipinos.
This launch marks a significant milestone in EastWest Bank’s 30th-anniversary celebration, solidifying their commitment to continuous improvement and exceeding customer expectations.
EasyWay represents a vital step in EastWest’s ongoing mission to provide modern and customer-centric banking solutions. It seamlessly integrates into the EasyBiz, Komo, ESTA, and EastWest Pay ecosystem, offering a comprehensive suite of digital solutions for diverse needs.
“EasyWay is more than just a banking app,” declares EastWest Bank CEO, Jerry Ngo. “It’s a testament to our dedication to simplifying and democratizing banking experiences. As we celebrate 30 years, we’re thrilled to introduce this intuitive tool that will redefine how customers interact with us.”
Transforming Banking for the Modern Generation
The EasyWay App boasts a user-friendly interface and a powerful feature set catering to the fast-paced modern lifestyle. Whether you’re managing finances as a young professional, raising a family, or planning for retirement, EasyWay adapts to each stage, ensuring banking seamlessly integrates with your daily routine.
EastWest Bank strategically selected Donny Pangilinan, a popular Filipino actor, singer, and influencer, as the face of EasyWay. He embodies the app’s target audience – Gen Z – a generation known for hard work, purpose-driven actions, and a growing awareness of financial literacy. His selection symbolizes a bridge between the bank and the younger, tech-savvy demographic they aim to reach.
“Sit, Bank, and Relax” is the tagline accompanying the EasyWay launch, perfectly capturing the app’s essence. It promises a smooth and hassle-free banking experience, allowing effortless management of finances. Integrating advanced security features with a user-friendly interface, EasyWay empowers customers to take control of their financial needs without the stress and time-consuming burdens of traditional banking.
“EasyWay signifies a new era in banking, where convenience and efficiency reign supreme,” says Harvey Libarnes, FVP and Chief Digital Products and Channels Officer of EastWest Bank. “We’re excited to offer our customers a tool that not only meets but surpasses the expectations of a modern-day digital banking experience.”
Key Features of EasyWay:
- Seamless Account Management: Monitor balances, view transaction history, and transfer funds anytime, anywhere.
- Efficient Bill Payments: Effortlessly pay various bills through the app, including utilities, credit cards, and more.
- Secure Transactions: Advanced security measures ensure the safety and security of all your transactions.
- Loan and Credit Card Management: Easily track repayments and manage your credit card within the app.
- 24/7 Customer Support: Access immediate support for any banking concern throughout the day.
Upcoming Features:
EastWest Bank promises even further enhancements planned for the EasyWay App:
- Wealth Management Tools: Exclusive platforms for Priority members, robust investment management services, forex capabilities, and intuitive investment tracking.
- Mobile Check Deposit: Conveniently deposit checks by taking clear photos and submitting them through the app.
- Enhanced Credit Card Management: Lock/Unlock cards for increased security, view real-time transactions, and apply for supplementary cards directly through the app.
- Credit Card and Personal Loan Application: Existing and new customers can conveniently apply within the app, streamlining new-to-bank and cross-selling initiatives.
- QR Fund Transfers and Payments: Enjoy secure and accurate transactions through QR code scanning.
Join the Mobile Banking Revolution
Ditch the banking hassles with the EastWest EasyWay App! Download it now and experience a smoother, more enjoyable banking experience. Manage accounts, deposit checks, make payments, and more – all at your fingertips. Banking has never been easier!
Just like Donny Pangilinan says, Sit, Bank, and Relax!
Download EasyWay on the App Store or Google Play today.
#SitBankAndRelax #EasyWayApp #EastWestEasyWay #EastWest #FurtherforYou
For more information about EasyWay and EastWest Bank’s services, please visit http://eastwestbanker.com.
