DITO Transforms Bacolod into a Vibrant Hub of Music, Culture, and Connectivity
DITO Telecommunity is excited to spread smiles at this year’s MassKara Festival, one of the Philippines’ most anticipated cultural celebrations. Marking its Sapphire Anniversary in its 45th year, this month-long festival showcases Bacolod’s rich culture and vibrant spirit, earning the city the title of the “City of Smiles.” Known for its lively street parades featuring performers in colorful masks and tribal attire, the festival serves as a joyous reminder of Bacolod’s cityhood.
Committed to connecting Filipinos and promoting local talent, DITO is dedicated to fostering meaningful community connections and celebrating Filipino culture through advanced technology. Partnering with the City Government of Bacolod, this year’s MassKara Festival promises even more excitement with DITO’s engaging lineup of activities.
The celebration kicked off with the MassKara Festival Grand Countdown Salubong on October 11, 2024. In the coming days, DITO will present special awards and cash prizes for various events. The Coronation Night for Miss Bacolod MassKara 2024 will take place on October 19, showcasing the city’s most talented contestants. A special award, the Miss DITO Telecommunity 2024, will be presented to the candidate who exemplifies confidence and a passion for community-building. The festival will also feature the TODO Na DITO sa MassKara ElekTROIKA Divas, celebrating women in music, alongside the TODO Na DITO sa MassKara Electric Float Parade on October 26, where the award for Bacolod’s Best Float of 2024 will be given to the most stunning display. The festivities will culminate with the TODO Na DITO MassKara Street Dance & Arena Competition on October 27, featuring talented groups showcasing their creativity in the Unity Dance Segment to the catchy “TODO NA DITO” tune.
“At DITO, we believe our role as a telecommunications company goes beyond connectivity. We empower communities, celebrate local heritage, and showcase Filipino talent. The MassKara Festival is the perfect platform to reflect Bacolod’s spirit, and we are thrilled to be part of this celebration of culture and creativity,” said Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business.
Experience the Thrill of DITO Days at MassKara 2024
DITO is set to host a spectacular three-day celebration filled with excitement and entertainment at the DITO Corporate Block on Lacson Tourism Strip from October 25 to 27, 2024.
Explore the vibrant and interactive DITO Experiential Hub, featuring fun activities and a cozy café for visitors to relax. Attendees can take home freebies with the purchase of DITO products, such as the SIM Starter and Level-Up mobile prepaid packs and FLEXPlan postpaid plans. Visitors can also upgrade their homes with the DITO Home 5G Postpaid WiFi, DITO Home 5G Prepaid WiFi, DITO Home Prepaid Starter Kit, and the newly launched DITO Home WOWFi, the world’s first 5G RedCap technology for home use. With its affordable and accessible internet, this Home WiFi will leave visitors saying “WOW!”
Bacolodnons can also look forward to the TODO Na DITO Contests throughout DITO Days, where talented individuals will compete in the TODO Kantahan, TODO Sayawan, and TODO Gaming events. Each night will culminate in unforgettable memories with the TODO Na DITO MassKara Concert, featuring amazing performances from popular artists. On October 25, catch Cup of Joe, known for their hit song “Tingin,” and on October 26, enjoy performances from dynamic P-pop group ALAMAT, famous for “Maharani,” along with the talented Hev Abi, known for his song “Walang Alam.” Local artists and fantastic DJs will also join in, ensuring a celebration filled with great music and energy.
As Bacolod gears up for the MassKara Festival, DITO is ready to power the city’s most awaited moments, keeping everyone connected as they celebrate the vibrancy and resilience of the Filipino spirit. For more details about DITO Telecommunity, check out @DITOphofficial on Facebook, Instagram, and TikTok or visit https://dito.ph/.
