Rizal Commercial Banking Corporation’s (RCBC) handy financing app, DiskarTech partners up with Viber; creating a healthy community to educate financial handling amidst pandemic.
The Madiskarteng Pinoy community shares timely investments and tips that we all need. You can also find inspirational testimonies and quotes from people who also dreamed and succeeded in financial handling. As part of RCBC’s initiative to educate people of financial literacy with its innovative digital banking products and services; now with the assistance of Viber, aims to widen their reach with an interactive and friendly platform in a Taglish medium.
“What I really like about it is that it’s very informative in terms of providing financial literacy and the content is also fun. The community is very vibrant, and the information is also very easy to understand. Because it’s on Viber, the content is also very easy to forward to friends and families,” said Viber’s Business Development Manager for the Philippines Veronica Feleo. Less than a week since it was started, the community already has close to 8,000 members.
Viber believes in the cause of the app and hopes to channel important topics such as DiskarTech’s financial literacy thrust to all Filipinos.
“Viber is very happy and I am very pleased to support RCBC DiskarTech and we hope that together we can empower Filipinos on accessible and secure route to financial inclusion and freedom,” explained David Tse, Viber’s senior director and regional head for Asia Pacific.
Since 2020, over all users of Viber has reached a record number as small business channel transactions within its thread for a better service. This is also why Viber believes that with the right platform that is inclusive, accessible, secure, and trustworthy, the underbanked and the unbanked Filipinos will be willing to give digital banking a shot.
As part of its goal to continue accelerating digital transformation in the country, DiskarTech offers a wide range of contactless financial features that current and future users can learn more about from the Viber community. This also allows them to learn which features best suit them and what promos they can avail of.
“This is another milestone showcase of an expansive open banking environment towards scaling financial education and digital literacy by leveraging on global social media platforms like Viber. We are grateful for this collaboration towards financial inclusion,” said RCBC Executive Vice President and Chief Innovation and Inclusion Officer Lito Villanueva.
You can keep yourself up to date with the latest offers from DiskarTech by searching for “Madiskarteng Pilipino” on Viber and joining the community. Since its addition to the community, Viber launched new cute stickers to join the talk!
About RCBC
RCBC is one of the leading universal banks accelerating digital transformation in the Philippines. It was judged in 2020 as the Philippines’ best digital bank by the Asiamoney and the Alpha Southeast Asia, among other global and regional recognitions. It is also the first local universal bank to have the most extensive reach with registered customers from across all 81 provinces nationwide through its mobile apps RCBC Mobile and DiskarTech. Its digital products include RCBC mobile and online banking, handheld ATM Go mobile point-of-sale terminals, and DiskarTech, among others. DiskarTech was recognized as the 2020 breakout finance app in the country by App Annie, a global data analytics firm covering all mobile applications worldwide.
