Manila, Philippines–Style is ever-changing, and Japan is not one to be left behind. The Japan Fashion Week Organization is giving Manila a peek of modern Japanese style through a pop-up trade show entitled “Parallel Culture Tokyo.” Launched recently at The Curve in Bonifacio Global City, Taguig City, the event showcased pieces and creations of homegrown Japanese brands Name.
The clothing brand creates a unique identity to everyday garments through the repetition of deconstructing and reconstructing; thus, analyzing its original form, its transition, and its progression.
Vital Material, and Flower Mountain. Vital Material aims fully relish the bounties of nature and heighten the inner life force of human beings to the maximum through select materials and manufacturing processes. From body care products to scented home care items, the brand’s product line adds an alluring appeal to one’s lifestyle.
Inspired by creative ideas, and the cycles of nature according to the rhythms of the natural world, Flower Mountain is a footwear brand that seeks harmony with nature by designing and making products that reflect its mystic beauty.
“What sets ‘Parallel Culture Tokyo’ apart though is its aim to introduce SMEs that have distinct and unique point-of-views and are dedicated to growing their brands globally to the Philippine market,” mentioned JFWO Director Kaoru Imajo.
Name., Vital Material and Flower Mountain will soon be distributed directly to the Philippine market. Filipinos should look forward to another JFWO pop-up show in the future, with the objective of showcasing more Japanese brands to the country.
ABOUT JFWO
The Japan Fashion Week Organization was established in 2005 with the cooperation of the textile/fashion manufacturers, fashion designers, and distributors, so both the upstream and downstream side for the purpose of further strengthening and developing the international competitiveness of Japan’s textile and fashion industries.
