Over the past years, the Philippine World Food Expo (WOFEX) has become a must-see trade show for food and beverage manufacturers, enthusiasts, and professionals. It serves as an avenue for new products from all over the world to showcase their unique appeal and creative outputs, paving the way for new trends and cravings among its followers. This year, WOFEX 2024, with its theme “Evolve, Innovate, and Grow!”, welcomes innovative and sustainably prepared products and practices for the F&B industry.
Taiwan Award-Winning Foods Pavilion
The Taiwan Award-Winning Foods Pavilion, a project by the Taiwan External Trade Development Council (TAITRA) to further boost the presence of Taiwanese products in the market, has officially opened its doors in the Philippines as WOFEX 2024 officially starts today, July 31, and runs until August 3 at the SMX Convention Center Manila and World Trade Center, both in Pasay City.
Grand Opening Ceremony
Ushering in the opening of the Taiwan Award-Winning Foods Pavilion were Mr. Dustin Yang from the Taiwan Economic & Cultural Office in the Philippines (TECO), Mr. Alex Lai, Director of the Taiwan Trade Center (TAITRA) Manila, and Ms. Jamie Lee, Manager of TAITRA.
In his opening remarks, Mr. Yang shared, “Taiwan’s food industry has accumulated profound technical expertise and knowledgeable management. Moreover It has a high-quality workforce, specialized work processes within the supply chain, and smooth cooperation between SMEs (small and medium enterprises) and large enterprises. Customized manufacturing is common for both small-scale diversification and mass production of a single product, which shows that we are very competitive and willing to collaborate with you.”
Showcasing Excellence
The Taiwan Award-Winning Foods Pavilion encourages Taiwan’s food and beverage companies to seek awards both domestically and abroad to avail themselves of the free opportunity of promoting their goods to foreign buyers, thus increasing sourcing opportunities. These “Made in Taiwan” products are not only certified and awarded domestically and internationally but have also been recognized by Monde Selection, ITQI, Halal certification, organic certification, additive-free labels, and A.A. Taste Awards.
Among the 150 products from 71 renowned Taiwanese companies, all SMEs, are Boba Tea, Fenglisu (Pineapple Cake), Tai Yang Bing (Sun Cake), and Vegan Jerky. “TAITRA has highlighted the Taiwanese architecture and sky lanterns as the hallmark of this pavilion, integrating rich Taiwanese cultural elements to provide visitors with an immersive experience. Hence like music, which is a universal language, food is the same. It has a universal appeal, transcending boundaries and cultural barriers, developing bonds across humanity, forging friendship, better understanding, and cooperation,” said Mr. Lai.
Engaging Activities
The Taiwan Award-Winning Foods Pavilion opens with a media-tasting event featuring Filipino influencer Chef RV Manabat. Additionally the Pavilion also hosts activities such as snap and share, roulette games, and Q&A sections that are designed to share joy with its guests, providing firsthand opportunities to experience authentic Taiwanese food and flavors.
Visit the Pavilion
The Taiwan Award-Winning Foods Pavilion 2024 is located at Booth 1147 on the first level of the SMX Convention Center, Mall of Asia Complex, Pasay City.
So to learn more about WOFEX 2024, visit WOFEX. You can also visit TAITRA at Taiwan Trade Center Manila or follow them on Facebook: Taiwan Trade Center Manila. To learn more about Taiwan, visit Taiwan Tourism.
