The platform’s growing popularity is a reflection of a larger trend where digital channels are the preferred means for Filipinos to access modern financial services, including formal credit options.
Renowned consumer finance firm, Digido, celebrates a significant achievement, having catered to over one million Filipinos through its secure, dependable, and inclusive digital lending services.
Positioned as a trusted financial ally for the underserved in the Philippines, Digido’s platform is meticulously crafted to provide a seamless and efficient process for accessing cash loans, particularly for individuals with limited access to traditional financial avenues.
Moreover, the escalating popularity of Digido underscores a broader trend where digital platforms are preferred by Filipinos for accessing modern financial services, including formal credit options.
Digido offers a unique “First Loan For Free” service, enabling first-time borrowers to avail themselves of up to PHP 4,000 with 0% interest, while repeat clients can access standard personal loans of up to PHP 25,000. Accessible through its official website, digido.ph, as well as its apps on Google Play and the iOS App Store, and Lazada Loans, Digido provides convenient access to its services.
Acknowledged with 13 prestigious awards in 2023, including accolades from The Digital Banker’s Global Retail Banking Innovation Awards, Pan Finance, and the Global Banking & Finance Review, Digido continues to cement its reputation as a leader in the industry.
Rose Arreco, Digido’s business development manager, expresses gratitude for the trust bestowed by Filipinos, viewing this milestone as both an accomplishment and an impetus to further contribute meaningfully to the country’s digital transformation by enhancing access to formal credit.
In 2023, Digido experienced a remarkable 23% growth in total loans disbursed compared to the previous year, with 75.4% of loans disbursed being from repeat borrowers, indicating substantial brand loyalty. A commissioned survey by Digido revealed that personal loans emerged as the most popular formal credit option across demographics and regions in 2023, reflecting increased accessibility to formal credit options for eight out of 10 Filipinos.
Arreco affirms Digido’s commitment to ensuring every hard-working Filipino has access to convenient and secure financial tools. As Digido looks forward to celebrating more milestones in the future, it remains dedicated to innovation and endeavors to delight even more customers through creative means.
