The country’s micro, small, and mid-sized enterprises (MSMEs) have been directly hit by the COVID-19 pandemic, suffering big losses as they ceased operations during the lockdowns, and even now have to follow varying community quarantine restrictions nationwide.
To help rescue these MSMEs, the Association of Filipino Franchisers Inc. Through this campaign, we aim to get consumers and other stakeholders to help MSMEs preserve their livelihood,” said AFFI President Jorge Wieneke.
One of the country’s leading integrated marketing communication groups, DDB Group Philippines provided creative and communication expertise in this initiative from its conceptualization and planning to its execution and launch.
DDB Group Philippines Chairman & CEO Gil G. Chua said that the group, its PR solutions company Ripple8, digital agency Tribal Worldwide Phils., and content firm Bent & Buzz, are glad to be part of the BUYanihan campaign, providing their talents pro Bono.
DDB Group Philippines Culture Chief and Bent & Buzz Managing Director Anna Chua-Norbert recounted how, a few months ago, AFFI president Wieneke approached DDB Group, and shed light on the sad plight of MSMEs during this crisis.
“Right there and then, we just knew we needed to do something,” Chua-Norbert said. Hanggang may buhay… pwede pang mangarap (As long as we live, we can still dream).”
This message of hope is reflected in one of the highlights of the campaign – the “Pwede Pang Mangarap” music video (MV) produced by Unitel/Straight Shooters with song performance by Gary Valenciano.
Under the leadership of AFFI, the BUYanihan campaign is supported by the Department of Trade and Industry (DTI) and is in cooperation with the Philippine Marketing Association and the Philippine Association of National Advertisers (PANA).
