BINI, an extraordinary ensemble of eight talented women, has quickly risen to prominence as one of the most highly anticipated girl groups in the Philippines. With their unique personalities and captivating charm, they’ve taken center stage in the local music scene, delivering hit songs and unforgettable collaborations with brands and fellow artists. Their success has solidified their status as a powerhouse of talent and inspiration for fans nationwide.
Tabladillo (left) and Prifood Marketing Manager Jeffrey Roxas (right).
Since their explosive debut with the empowering single “Born to Win” in June 2021, BINI has dominated the charts with hits like “Pantropiko” and “Salamin, Salamin.” Known for their high-energy performances and undeniable charisma, the group has not only amassed a devoted fanbase, Blooms, but also attracted major brand endorsements, cementing their place as the Nation’s Girl Group.
A key highlight in their journey has been their partnership with Prifood Corporation’s Super Crunch, a collaboration that birthed the iconic brand anthem “Super Crush.” This song resonated strongly with fans, garnering significant attention with impressive achievements: over 5.6 million streams for the Super Crush music video within a year and reaching 31st on iTunes Philippines.
In an exciting development, Super Crunch has renewed its partnership with BINI, setting the stage for more thrilling ventures in the coming months. Fans can anticipate innovative promotions, exclusive content, and more snackakabaliw moments as BINI and Super Crunch continue to captivate audiences.
“We are proud to announce the continuation of our partnership with BINI,” said Enrico Yap, Assistant General Manager of Prifood Corporation. “We are thrilled with the positive reception from fans and excited to build on what we started last year.”
Recently, BINI concluded their extraordinary “Grand BINIverse” three-day concert series, where Super Crunch played a key role in elevating the fan experience. Attendees enjoyed delicious snacks and captured memories at the event’s fun-filled photobooth, celebrating their love for both the group and the brand.
Looking ahead, Super Crunch remains committed to supporting BINI as they conquer new milestones, amplify their reach across the Philippines, and expand their global fanbase. This continued collaboration promises to bring even more exciting moments for Blooms and Super Crunch lovers alike.
Stay tuned for updates on BINI and Super Crunch’s upcoming projects through their official channels. Crunch into something exciting with BINI and Super Crunch!
To stay updated with Super Crunch and the Nation’s Super Crushies, follow Super Crunch on all platforms:
Facebook: Super Crunch Official
Instagram: @supercrunchofficial
TikTok: @supercrunch.ph
