Colourette, a Filipina-founded beauty brand, is making waves in the local beauty scene. Their dedication to localization, inclusivity, and community has not only empowered Filipinos to express themselves but has also propelled them to achieve new heights.
From Humble Beginnings to Beauty Powerhouse
Colourette’s founder, Nina Ellaine Dizon, envisioned a brand that catered to Filipinos. Tired of makeup not designed for their skin tones, she launched Colourette in 2015. Products like the ultra-popular Colourstick and the versatile Colourtint, with its wide shade range, resonated deeply with Filipinos.
Building a Community, Brick by Brick
Colourette didn’t just sell makeup; they built a community. They partnered with established influencers and rising talents, fostering a strong connection with their audience, the “Loucarettes.” This community-centric approach extended to their “Colourette Clique,” a group of aspiring content creators, and their first-ever go-see event, which celebrated beauty in all its forms.
Digital Success and Physical Expansion
Colourette thrived online, becoming the #1 local makeup brand on e-commerce platforms. They leveraged this success to open physical stores, making their products accessible nationwide. Their commitment to inclusivity continued with the launch of First Base, the most shade-diverse skin tint in the market.
Beyond Localization: A Regional Powerhouse
Colourette’s success hasn’t gone unnoticed. They recently secured $2 million in regional funding, a testament to their potential as a major player in the Southeast Asian beauty industry. With this investment, Colourette plans to expand its product line and launch exciting campaigns, further solidifying their position as a beauty leader.
Colourette’s story is one of innovation, inclusivity, and community. By empowering Filipinos to embrace their beauty, they are not only redefining beauty standards but are also carving a path for future Filipino-founded brands. Stay tuned for these exciting developments and follow Colourette’s journey on their website, Facebook, X, Instagram, Youtube and Tiktok.
