The Ascott Limited, renowned for its excellence in international hospitality, is poised to revolutionize the industry once more with the introduction of Citadines Bacolod City, the latest addition to its portfolio of properties. Situated in the heart of Bacolod, this premier-serviced residence marks Ascott’s debut in the city and aims to redefine the local hospitality landscape.
Bacolod City, often hailed as the “City of Smiles,” stands as a dynamic and progressive urban center nestled within Negros Occidental, Philippines. Serving as the capital and epicenter of economic, cultural, and administrative activities in the province, the city has undergone rapid urbanization, significantly impacting its tourism and hospitality sectors. This evolution has transformed Bacolod into a thriving destination, drawing in both domestic and international travelers seeking its vibrant allure.
In anticipation of 2024, Citadines has its sights set on Bacolod’s renowned Masskara festival, an event that captivates tourists worldwide. As part of their preparations, they hosted an exclusive VIP Night on October 19, gathering esteemed guests including Mr. Jose Franco Soberano, COO of Cebu Landmasters, Mr. Mathias Bergundthal, Director of SLI Hotels and Resorts, and Mr. Alec Lsutre, President of Capitaine Inc. This event offered a glimpse into the exhilarating plans Citadines has in store for the upcoming year, showcasing a night filled with Masskara performers – drummers, dancers, and singers – providing Bacolod with a taste of the excitement to come.
The VIP Night also delved into the topic of “How Citadines will Redefine Bacolod’s Hospitality Landscape,” led by Ascott General Manager Philip Barnes, setting an optimistic tone for the forthcoming opening.
Committed to delivering a seamless fusion of convenience, comfort, and connectivity, the Citadines brand caters to the diverse needs of both business and leisure travelers. Each Citadines property embodies a unique style and character, mirroring local culture while upholding the ethos of “bringing the city to you and you to the city.”
Looking ahead to its 2024 launch, a property viewing showcased a range of world-class amenities designed to enhance the guest experience. Highlights included the infinity pool, offering breathtaking views of Bacolod’s skyline, and a fully equipped fitness center catering to wellness enthusiasts. Citadines tantalized guests with a preview of its multiple restaurants. Among these, Citadines’ Negrense beckons visitors to savor local cuisines and regional specialties—a culinary haven encapsulating the flavors of Negros Occidental.
Viennoiserie and Italian, Citadines Bacolod City’s lobby café and bakery, promises an irresistible coffee experience in collaboration with Coffee Culture, an innovative artisan coffee roaster specializing in local and imported beans. In line with the property’s ethos of “for the love of coffee,” guests can explore a menu inspired by local coffee culture, indulging in food and beverages within an ambiance exuding comfort and sophistication. The skilled baristas at Viennoiserie and Italian curate each cup of coffee as a flavorful journey, using carefully selected beans reflecting the region’s coffee heritage.
The property boasts versatile event spaces, including a grand ballroom designed for a wide range of gatherings, positioning itself as an ideal Meetings, Incentives, Conferences, and Exhibitions (MICE) destination in the region. With state-of-the-art facilities and an adaptable layout, this pillarless marvel sets new standards for elegance, flexibility, and sophistication in event spaces, aiming to revolutionize the MICE industry in the area.
Philip Barnes, Country General Manager of The Ascott Limited, remarked, “Citadines Bacolod City exemplifies our commitment to blending comfort, convenience, and top-notch service. We’re thrilled to introduce this exceptional brand to Bacolod City, offering travelers a refined stay experience.”
Strategically located near Bacolod City’s key amenities and facilities, including universities, shopping malls, business districts, and restaurants, Citadines Bacolod City serves as an attractive base for exploring the city’s vibrant offerings.
Beyond providing a sophisticated stay, Citadines Bacolod City’s establishment holds potential to stimulate further economic growth in the area. As a potential MICE destination leader, it can contribute significantly to revenue generation, business opportunities, and sustaining the region’s occupancy levels, particularly during cultural events like the Masskara Festival.
With Bacolod’s increasing prominence as a travel and business hub, Citadines Bacolod City is positioned to meet the escalating demand for refined accommodations and event facilities. Ascott aims to fortify its presence in the Panay area, exploring expansion opportunities and enhancing guest experiences in key cities within the region.
As Citadines Bacolod City welcomes guests, it invites them to indulge in a world-class stay experience, backed by Ascott’s legacy of exceptional service and hospitality. Guests can anticipate updates and make advance reservations through the property’s official website and social media platforms on Facebook and Instagram.
