As the Lunar New Year draws near, Agoda, a leading digital travel platform, reveals fascinating insights into travel trends for ‘The Year of the Snake.’ The Philippines emerges as a popular destination, with Cebu taking the spotlight as the most sought-after location for international visitors. Meanwhile, Manila secures the top spot for domestic travel, and Hong Kong leads as the favored destination for Filipinos celebrating the holiday abroad.
Cebu: A Rising Star for International Travelers
International interest in the Philippines during the Lunar New Year continues to soar, with Agoda reporting a 19% increase in accommodation searches compared to the previous year. Cebu, celebrated for its pristine beaches, vibrant marine life, and rich cultural heritage, remains the ultimate choice for international visitors, with searches climbing by 15% year-on-year. The archipelago is most popular among travelers from South Korea, the United States, and mainland China, underscoring its appeal as a global travel hotspot.
Manila: A Domestic Favorite for Festive Celebrations
For Filipinos staying within the country, Manila leads as the top destination, with a 50% surge in accommodation searches compared to last year. The capital, home to one of the world’s oldest Chinatowns, offers a festive atmosphere with traditional dances, lantern-lit streets, and vibrant culinary experiences to welcome the Lunar New Year. Agoda also notes a 52% rise in domestic travel searches, highlighting the growing enthusiasm for local holiday getaways.
Hong Kong: The Leading Choice for Overseas Filipino Travelers
For those looking to celebrate abroad, Hong Kong stands out with an impressive 120% growth in searches, overtaking Tokyo as the top international choice. Renowned for its stunning skylines, diverse culture, and lively Lunar New Year celebrations—including fireworks, parades, and cultural performances—Hong Kong offers an unforgettable experience for holidaymakers. Overall, outbound travel interest among Filipinos grew by 67%, signaling a strong desire to explore international destinations.
Agoda’s Take on Travel Trends
Mike Hwang, Country Director for Agoda Philippines, shares, “The Lunar New Year is one of Asia’s most celebrated travel seasons, and it’s exciting to see the Philippines shine as both a domestic and international destination. From Cebu’s breathtaking island retreats to Manila’s cultural festivities, the country offers something for everyone. For those venturing abroad, Agoda provides amazing deals on flights, accommodations, and activities, helping travelers make the most of the Year of the Snake.”
Lunar New Year: A Time for Transformation and Exploration
The Lunar New Year holiday symbolizes renewal, rebirth, and new beginnings, making it a significant travel period for reunions and self-discovery. Associated with transformation and good fortune, the snake inspires travelers to embrace change, whether by exploring new destinations or rediscovering familiar places.
Across Asia, Japanese cities dominate the travel preferences of Agoda users, with Tokyo leading, followed by Bangkok (Thailand), Osaka (Japan), Fukuoka (Japan), and Seoul (South Korea).
Agoda’s Special Lunar New Year Deals
As travelers prepare for the festivities, Agoda offers unbeatable deals on over 4.5 million holiday properties, 130,000 flight routes, and 300,000 activities and experiences worldwide. Explore these offers via the Agoda app or visit agoda.com/deals to plan your perfect Lunar New Year escape.
Whether staying in the Philippines or exploring international destinations, Agoda ensures a seamless travel experience to usher in the Year of the Snake with joy and adventure.
